iRubric: DES336 Graphic Design III rubric

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DES336 Graphic Design III

Week 1: Logo Redesign (120 pts)

Rubric Code: AC3673

By kbackus

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • 10 thumbnail sketches (done by hand) with concepts. • Submit Photos or scans of thumbnails • 3 refined computer versions submitted as both PDF and AI formats
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Guidelines 30 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Quality of thumbnail concepts The 10 thumbnail concepts successfully shows a wide variety of shapes, type treatment and style that are appropriate to the brand.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Quality of thumbnail concepts 30 pts	Excellent The 10 thumbnail concepts successfully shows a wide variety of shapes, type treatment and style that are appropriate to the brand.	Satisfactory Most of the 10 thumbnail concepts successfully shows a wide variety of shapes, type treatment and style that are appropriate to the brand.	Improvement Needed Few of the thumbnail concepts successfully shows a wide variety of shapes, type treatment and style that are appropriate to the brand. Needs adjustments to show variety.	Unsatisfactory The thumbnail concepts fails to show a wide variety of shapes, type treatment and style that are appropriate to the brand.	Incomplete Did not complete.
Logo Color(s) + Typeface Color(s) and typeface(s) successfully represent logo mark and its brand.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
Logo Color(s) 30 pts	Excellent Color(s) and typeface(s) successfully represent logo mark and its brand.	Satisfactory Color(s) and typeface(s) represent logo mark and its brand. Certain colors and typefaces can be aligned better with the brand.	Improvement Needed Color(s) and typeface(s) need improvement representing the overall brand.	Unsatisfactory Color(s) and typeface(s) fail to represent logo mark and its overall brand.	Incomplete Did not complete.
3 Refined Logo Concepts The 3 refined logo concepts show the five principles of effective logo design: simple, memorable, versatile, timeless and appropriate.
	Excellent 30 pts	Satisfactory 23 pts	Improvement Needed 16 pts	Unsatisfactory 9 pts	Incomplete 0 pts
3 Refined Logo Concepts 30 pts	Excellent The 3 refined logo concepts show the five principles of effective logo design: simple, memorable, versatile, timeless and appropriate.	Satisfactory The 3 refined logo concepts show most of the five principles of effective logo design: simple, memorable, versatile, timeless and appropriate. The logos need slight adjustments in order to align with the 5 principles.	Improvement Needed The 3 refined logo concepts show few of the five principles of effective logo design: simple, memorable, versatile, timeless and appropriate. The logos need improvement to align with the 5 principles.	Unsatisfactory The 3 refined logo concepts fails to show the five principles of effective logo design: simple, memorable, versatile, timeless and appropriate. Needs major adjustments in order to align with the 5 principles.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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