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Project Idea Selection 
Rubric Code: A9B47W
By revans76
Draft
Public Rubric
Subject: Arts and Design  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Design Project Selection Proposal
  Poor

80 pts

Fair

90 pts

Good

100 pts

Critical Thinking and Analysis
25 pts

Poor

Did not met the requirements of the objective. No rationale provided.
Fair

Met minimum requirements for the objective. Requires further elaboration of idea and definition of rationale.
Good

Superior fulfillment of objectives by submitting two viable ideas for the MDMFA Campaign Project.
Comprehensive and specific responses to the questions asked.
Fully developed ideas with enough information to support an effective design solution.
Organization and Presentation
20 pts

Poor

Did not meet the requirements. Proposal lacks organization
Fair

Met the minimum requirements outlined in the criteria given. Ideas need refinement and organization.
Good

Proper titles, headers, and citations are included.
Format of document is organized and functional.
Ideas are
presented in clear
and concise
thoughts with
research to
support rationale.
Minimum Requirements
40 pts

Poor

Did not meet the requirements. No citations, logos, competitor information provided. Proposal was not presented on time.
Fair

Met minimum. Provided two proposals as outlined. Lacks logos, competitors and citations. Proposal submitted in the table template provided. Proposal was presented but was late 1-2 days.
Good

Responses to questions provide valuable and useful information.
Types of ideas
are appropriate
and meet the
criteria set for
the
campaign
project.

Assignments
submitted in the
Table Template
provided with
name.
Sources and Resources
10 pts

Poor

No resource information or sources provided
Fair

Provided some sources and resource information.
Good

Minimum of three references used as a foundation.
Resources referenced in APA style and submitted with assignment submission.
Academic and
professional
references
used.
Supportive
research was
presented to
support
positioning on
presented
ideas and the
target
businesses.
Grammar and Punctuation
5 pts

Poor

Had excessive errors in grammar and spelling, punctuation and syntax.
Fair

Had minimum errors in grammar and spelling, punctuation and syntax.
Good

No errors in grammar and spelling.
No errors in
punctuation
and syntax.
No slang or too
casual
language.

First person tense was not used (Ex. I feel this is a good campaign idea is good because…).






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