iRubric: DES340 Branding + Identity rubric

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DES340 Branding + Identity

Mod 1: Week 1 Assignment

Rubric Code: A9879A

By ahdkwan

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • Find image examples of Rhetoric that fails • Total of 600-1,000 words within body copy • Submitted a PDF for final evaluation
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Guidelines 20 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Example/Image Choices All examples successfully conveyed rhetoric that is unsuccessful
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Example/Image Choices 40 pts	Excellent All examples successfully conveyed rhetoric that is unsuccessful	Satisfactory Some examples successfully conveyed rhetoric that is unsuccessful	Improvement Needed Few examples successfully conveyed rhetoric that is unsuccessful	Unsatisfactory All examples failed to convey rhetoric that is unsuccessful	Incomplete Did not complete.
Analysis Explanation(s) Clear and thorough analysis that explained the urgency, purpose and target audience in the examples. Successfully considered logos, pathos and ethos within the analysis.
	Excellent 40 pts	Satisfactory 30 pts	Improvement Needed 20 pts	Unsatisfactory 10 pts	Incomplete 0 pts
Analysis Explanation(s) 40 pts	Excellent Clear and thorough analysis that explained the urgency, purpose and target audience in the examples. Successfully considered logos, pathos and ethos within the analysis.	Satisfactory Analysis that explained the urgency, purpose and target audience in the examples. Considered logos, pathos and ethos within the analysis, however need to have more supportive analysis.	Improvement Needed The explanation behind the urgency, purpose and target audience was not fully analyzed. Considered logos, pathos and ethos within the analysis, however need to have more supportive analysis.	Unsatisfactory Failed to explained the urgency, purpose and target audience in the examples. Failed to considered logos, pathos and ethos within the analysis.	Incomplete Did not complete.
Layout + Design The overall layout and design of the project analysis is successful within its readability, creativeness, organization of elements and aesthetics.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Layout + Design 20 pts	Excellent The overall layout and design of the project analysis is successful within its readability, creativeness, organization of elements and aesthetics.	Satisfactory The overall layout and design of the project analysis is somewhat successful within its readability, creativeness, organization of elements and aesthetics.	Improvement Needed The overall layout and design of the project analysis needs work within its readability, creativeness, organization of elements and aesthetics.	Unsatisfactory The overall layout and design of the project analysis fails within its readability, creativeness, organization of elements and aesthetics.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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