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iRubric: Bottle Label Design rubric

iRubric: Bottle Label Design rubric

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Bottle Label Design 
Soda Bottle Label Design
Bottle Label Design 1880-1912 HIstory
Rubric Code: A2W2487
By Wtemples
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assessment  
Grade Levels: 6-8

Powered by iRubric Required Elements
Must contain: Name, Graphic/Logo, Slogan, Background/Design
  Excellent (Level 5)

(N/A)

Satisfactory (Level 4)

(N/A)

Improvement Needed (Level 3)

(N/A)

Unsatisfactory (Level 2)

(N/A)

Incomplete

(N/A)

Required Elements

Represents design period.
Name of company
Imagery represents time period.
Excellent (Level 5)

Contains all required elements
Satisfactory (Level 4)

Contains most required elements
Improvement Needed (Level 3)

Contains some required elements
Unsatisfactory (Level 2)

Contains few required elements
Incomplete

Did not complete.
Creativity
Student showed concept development through 4 thumbnail sketches.
  Excellent (Level 5)

(N/A)

Satisfactory (Level 4)

(N/A)

Improvement Needed (Level 3)

(N/A)

Unsatisfactory (Level 2)

(N/A)

Incomplete

(N/A)

Creativity

Excellent (Level 5)

Was extremely creative and showed originality. Used a unique approach that truly enhanced the project.
Satisfactory (Level 4)

Was creative at times. Thoughtfully and uniquely completed the work.
Improvement Needed (Level 3)

Added a few original touches to enhance the project but did not incorporate it throughout.
Unsatisfactory (Level 2)

Little creative energy used during this project.
Was bland and predictable.
Incomplete

Did not complete.
Visual Design
Soda bottle label design effectively shows the brand name and image as the central element.
  Excellent (Level 5)

(N/A)

Satisfactory (Level 4)

(N/A)

Improvement Needed (Level 3)

(N/A)

Unsatisfactory (Level 2)

(N/A)

Incomplete

(N/A)

Visual Hierarchy

Excellent (Level 5)

Label design effectively shows the brand name and image as the central element.
Satisfactory (Level 4)

Label design needs slight adjustments in order to show the brand name and image as the central element.
Improvement Needed (Level 3)

Label design needs major adjustments in order to show the brand name and image as the central element.
Unsatisfactory (Level 2)

Label design fails to effectively show the brand name and image as the central element.
Incomplete

Did not complete.
Presentation
Final presentation of the soda bottle is successful. The brand name and other elements on the label are readable on the actual bottle. Label is cut out neatly, and mounted cleanly and flush on the bottle.
  Excellent (Level 5)

(N/A)

Satisfactory (Level 4)

(N/A)

Improvement Needed (Level 3)

(N/A)

Unsatisfactory (Level 2)

(N/A)

Incomplete

(N/A)

Presentation

Excellent (Level 5)

Final presentation of the soda bottle is successful. The brand name and other elements on the label are readable on the actual bottle. Label is cut out neatly, and mounted cleanly and flush on the bottle.
Satisfactory (Level 4)

Final presentation of the soda bottle is satisfactory The brand name and other elements on the label are slightly hard to read on the actual bottle. Label cut could use slight improvement and mildly crooked.
Improvement Needed (Level 3)

Final presentation of the soda bottle needs improvement. The brand name and other elements on the label are hard to read on the actual bottle. Label is cut out hastily and is applied crooked.
Unsatisfactory (Level 2)

Final presentation of the soda bottle fails to show the elements needed. The brand name and other elements on the label are illegible on the actual bottle. Label application is sloppy.
Incomplete

Did not complete.



Keywords:
  • graphic design



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