rubric gallery

Students will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketins mix and how these are impacted by the target market. Students will then create a 5-7 minute presentationwith visual aides and present it to the class.

This rubric is intented for evaluation of your final E-marketing strategic plan. Your strategic plan should cover in detail the seven steps on pagy 49 of the Strauss and Frost text and utilize the papers you have created and research conducted and compiled throughout this course on your selected organization. Please submit a 15-20 page typed and double spaced E-marketing strategy plan for your organization which will be graded per this rubric.