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Rubrics

Title

Built By

Brand Strategy

Final project: rebranding and brand book

Grade levels: Undergrad

apetrus

Workshop

Advertisement redesign

Grade levels: Undergrad

apetrus

Student Group: Advertisement

In this project, students are introduced to the process of working with a client through an advertisement project. They work with a client to identify the goals, audience, and purpose of an advertisement.

Grade levels: Undergrad

apetrus

Class Work and Homework

Weekly class work and homework submission

Grade levels: Undergrad

apetrus

Capstone Proposal

Use this rubric for grading student papers. Can be customized for any subject.

Grade levels: Undergrad

apetrus

Topic Approval

Use this rubric for grading student papers. Can be customized for any subject.

Grade levels: Undergrad

apetrus

Brand Loyalty Paper

Brands distinguish one company’s goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are McDonald’s, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not?

Grade levels: Undergrad

apetrus

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