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You will choose a business that you will research. Your research will examine, in detail, the type of business (proprietorship, partnership or corporation), its size and estimated gross and net earnings per year, as well as what the business does and how it affects the economy around it.

Brands distinguish one company’s goods or services from its competitors. Each company you purchase from hopes that you will become loyal to its brand. Some well-known brands are McDonald’s, Coca-Cola, Hilton, and Old Navy. Choose a type of good or service you use regularly and identify the major brands associated with it. Are you loyal to a particular brand? Why or why not?

Marketing Principles Course