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Marketing, Management, Business

SWOT Analysis

Students develop a concept of a massage business that they are interested opening. Each student will be responsible for describing their vision, purpose, and mission, setting SMART goals, creating a logo and brochure, competitive analysis, developing the strategic action plan, the marketing plan, cost of services, start-up costs, forecast of 1 year costs, and risk management plan. The Presentation will be a minimum of 10 minutes in length and include audio.

LEADERSHIP PROFILE PAPER Research a prominent leader on your own, bring two possible leader choices to class on January 26. You need to bring 2 copies to class each due date. Final to be submitted to BB. i) 1 page description of the person, role, leadership style Due: February 2nd ii) 1 page description and analysis of the leadership context, power Due: February 21 iii) 4 page synthesis of your understanding of how specific leadership theories and concepts relate to your leader. If you would like me to review a rough draft I need 2 weeks. Due: April 12 iv) Final Paper: minimum 6 pages of your text, plus a title sheet and bibliographic references cited page in APA 6th edition format. Due: April 24