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Marketing Research Project

Students will be divided into groups. Each group will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Students will then create a 15 minute presentation with visual aides and present it to the class.

Grade levels: Undergrad

MacPhail

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