My ePortfolio
Annotated Bibliography
Ragini Chaturvedi
Friends of the Library
LIS-2830-Spring 2007
Annotated Bibliography
Marketing the Library
Marketing Treasures
Owned by Chris Olson and Associates, Marketing Treasures is a complete resource in library marketing and management Marketing Treasures is their electronic newsletter with marketing planning ideas for library and information professionals. Chris Olson & Associates recommends to information professionals to take advantage of opportunities and promotes better customer relations and expectations, managing the product lines, and implementing a branding program in marketing strategies Published monthly, each issue of Marketing Treasures includes articles about vital marketing subject, marketing concepts, insights into promotion activities, popular communications resources, and upcoming learning opportunities to expand marketing know-how. Though the issue has not been updated since July 2006, it still is able to provide insightful, honest advice on marketing strategies and endeavors. Creative energies and imagination are readily available to clients looking for original ideas. Marketing Treasures is a highly recommended working tool for any library and librarian with a marketing plan in mind.
Overworked? Understaffed? Don't stop marketing.
Olson, Christine A and Moseman, Susan Stewart, Overworked? Understaffed? Don't stop marketing. Information Outlook, March ?97 Vol. 1, No. 3 pp 20-23
A brilliant article which states that marketing is not just promotion. It encompasses many aspects of it and interrelates with determining marketing niches, defining products and services, setting prices, promoting services and building good public relations. It further explains that Marketing is a comprehensive toolkit which can help you operate the library in coordination with other tools like financial management, resource allocation and strategic planning. It makes the management look at a larger picture of library business and its details. It encourages to package the library products taking cue from the fast food restaurants. Define and standardize the products so that you can meet the requests of the patrons. Make it easy to obtain standard statistical reports. Most of the ideas are very good and can be implemented with time and effort and keep intact the sanity of staff They will promote the image of the library but may require a lot of money as well.
Library Marketing for Public Libraries, Web-based Training, Ohio Library Foundation, 2003-2006.
This Ohio library marketing, a comprehensive website with tutorials and modules is a complete school in marketing libraries, which encompasses every aspect of library marketing. Marketing, advertising, and public relations industries apparently produce an impressive percentage of new business buzzwords which are exemplified. Brochures, newsletters, campaigns are presented with samples, modules and tips. Marketing the Library project consulting for original development, annual updating and revised content, instructional design, is edited by Jennyann Noack. It teaches when creating marketing plans, it is critical to consider needs and motivations of the future generations of decision-makers whose values will affect the future of libraries. As Web marketing opportunities are growing, the site also tutors, with examples, developing library blogs, to promote services, using Wiki software to involve users in online services, creating pod casts, and subscribing to RSS feeds to keep up with the latest in marketing concepts. Web-based staff training for public library marketing is also available on this site with examples, exercises, quizzes, and links to web marketing resources.
Siess, Judith A Visible Librarian: Asserting Your Value with Marketing and Advocacy; American Library Association, Chicago 2003.
Siess offers a practical guidebook on marketing, public relations, and advocacy that?s full of useful tips. It is filled with practical methods of improving customer service and making sure the customer makes note of it. The book teaches much of the basic theory of marketing public relations while concentrating on practical strategies and tips. The Visible Librarian helps in distinguishing marketing from public relations and advocacy and is valuable as a starting point for a more thorough exploration for library directors or department heads who shoulder the responsibility for running their organizations effectively and efficiently. The Visible Librarian is meant as a guide to help librarians make to themselves more visible both to upper management and to library users. It would be of valuable asset to any member of a public library staff and management. In addition, this book will be a wonderful resource in this time of career and economic uncertainty and changing formats of libraries.
Summey, Terri Pedersen If you build it, will they come? Creating a marketing plan for distance learning library services Journal of Library Administration; The Eleventh Off-Campus Library Services Conference Proceedings. Part II, Scottsdale, Arizona, 03/04/2004 Volume: 41 pp 459-470|
Librarians at Emporia State University discovered through a survey that creating a marketing plan to guide the marketing process was essential in making distant students aware of services that distance learning library services offer. As distance education programs continue to grow, so do the services offered by libraries to the communities created by such programs. Without such awareness, the services will make no impact. This paper examines the process of writing a marketing plan and intends to illustrate how it can assist the library in marketing its services to a distant population A marketing plan identifies marketing issues, creates a vision for the future through goals and commitments among key players, and stipulates ways to measure success. The author delineates suggested sections of a marketing plan and discusses why each is important. This tool serves as a road map to visually illustrate the path from the conception of ideas to the realization of the marketing goals and objectives.
Diamond, Wendy & Oppenheim, Michael, Marketing Information: A Strategic Guide for Business and Finance Libraries. Haworth Press, 2004.
This text helps patrons create effective marketing research plans with this sourcebook
It identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, and serves as an extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including bibliographic descriptions, special text boxes with practical tips, techniques, and short cuts, an alphabetical listing of all source titles, an index to subjects and sources
It identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information?highlighting the most important features. This book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, and serves as an extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including bibliographic descriptions, special text boxes with practical tips, techniques, and short cuts, an alphabetical listing of all source titles, an index to subjects and sources
This book will help reference and collection development librarians who advise clients in academic, public special, or corporate library settings.
Environmental Scan, Market Audit, Community Analysis
Hale, M., Butcher, P., & Hickey, C. New pathways to planning.
Northeast Kansas Library System website:
A very innovatively designed website, ?New Pathways to Planning? is a series of workshops -a customized alternative program and online version of the planning workshop of the Northeast Kansas Library System. It is intended for use by staff in small and medium sized Kansas libraries. Developed on the theory of Roger Greer and Martha Hale, ?The Community Analysis Process?, this New Pathways show that effective library planning can be enhanced through an analysis of the community and the library. It helps outline the theory behind community analysis as well as methods useful in conducting a community analysis. This electronic resource can help guide the way through first steps in library .planning and involved environmental scanning. Site map of the website guides through with easy navigation. This comprehensive site provides links to charts, worksheets and resources that can assist in design and evaluation of marketing strategies and objectives. Tools for analyzing the library are also discussed. Sections address profiling your community; internal library audit; vision, goals and objectives; and putting the plan in motion.
Lancaster, F. W. If You Want to Evaluate Your Library 2nd ed.
University of Illinois: Champaign, IL 1993.
This book helps in identifying reasons for successes and failures, and in finding methods applicable in evaluating various facets of library services .It is simple in its explanations and gives a clear idea of statistical evaluations. It also explains the librarians how a library and library science can be focused on the basis of administration. This new edition also discusses the feasibility of continuous quality control as applied to library services. It will help in compiling inputs, outputs and outcome assessments for evaluation of a library to help administrators define what their library could be and where they need to improve. As a marketing resource, this text is part of the foundation of library evaluation and therefore a necessary resource and in helping library administrators make informed decisions on the library?s direction, user needs and wants and promotional strategies. Though not very new some evaluative administrative methods work well for libraries of the day.
Koontz, C. Census data: Valuable information on your library's customers.
MLS: Marketing Library Services, 17(3), 6-8.
This article can help librarians and information specialists in using U.S. Census data for the betterment of librarianship. It introduces a study that addressed this area, by identifying libraries serving majority diverse cultural and diverse income, and surveying those populations to identify types and levels of use. Written in a easy language and style, the article covers a lot of ground, and includes a brief history of the US Census and makes identification of census data very useful to librarians. The example illustrating how a library marketer might use census data makes instructive points, including that such data may help in decision-making relating to acquisitions, staffing, budget development and outreach. The suggestion to consult US Census statistics relating to holidays and days of special observance indicates understanding of librarians' on-the-ground marketing needs. The methodologies developed offer potential for the collection of critical data for the public librarian of today.
Hernon, Peter. An Action Plan for Outcomes Assessment in Your Library.
American Library Association; Chicago 2002.
This is a practical guide aimed at academic libraries in US to assist them in the development of outcomes assessment strategies and assist in plans for learning, research and operational activities. in line with the changing accreditation policies of regional higher education bodies in that country. The text promotes the view that the library should apply efforts in preparation of marketing plans and assessing needs of the users in order to target a prospective market. It addresses a practical focus and provides data collection instruments that libraries can adapt to and acquire valuable information of. It reinforces a core value of the Information Power philosophy. The appendixes include criteria for accreditation from various colleges. It presents student learning outcomes and information literacy definitions, and other research components. It is a useful how-to manual with detailed examples from actual outcomes assessment programs that will prepare the reader to execute a plan by identifying user needs. In marketing libraries user satisfaction and service quality are the outcome assessments needed to be successful. This book will help libraries reach their patron market.
Koontz, Christie ?Strategic Planning Tools for the Tomorrow People ? Library and Information Professionals of the 21st Century?
Seoul, Korea August 2004.
This article briefs the management and marketing meet of World Library and Information Congress: 72nd IFLA General Conference and Council, where environmental scanning is discussed as a proactive tool for 21st century libraries. It talks of librarians? strive to optimally collect, organize and select data that meet their customer needs and their problems. Environmental scan determines which data is most relevant to its operations. To have vital data that best describes the internal and external environment of the organization at any given point of time, offers an optimal opportunity for the most successful delivery of the intended product offering. Methods are needed that can quickly enable managers to understand the external environment and how it inter-connects to the library?s internal environment. It emphasizes that SWOT analysis is the best opportunity to understand what factors facilitate optimal products and services that meet the specified needs and desires of customers. Successful organizations create specific divisions to support this type of activity and hire professionals to gather environmental data.
Koontz says librarians can provide the right timely services with best communication tools, to targeted potential customer markets.
Public Relations (Press Releases, Public Service Announcements, Media Relations, Customer Service)
Prebyl, Judith Anatomy of a Press Release. Library Media & PR, ISSN 1093-3840, © 1997 Stephanie Stokes.
Written by Judith Preby, and maintained on the Library & Media PR site, this page provides the basics of how to write a press release. It details that any organization that has a message or a mission, a press release is one of its most effective and vital means of communication. Author emphasizes that in the modern world of multimedia, a newspaper still provides one of the best ways of sending a message out to the general public. You can get your communications published regularly if you write interesting, newsworthy press releases. This article breaks the anatomy of a press release into how to start, news worthiness, style, presentation and journalistic approach. She stresses a good press release answers the all-important journalistic questions known as the Five W's ? Who, What, Where, When, and Why. The press release should also answer the Five W's tagalong ? How. In conclusion, she states that any organization and any library, of any size, its members, supporters, and fund raisers, will grow and progress in proportion to the effectiveness of a good press release.
Woodward, J. Creating the customer-driven library; Building on the
Bookstore model. American Library Association Chicago 2005
Woodward' asserts that 'libraries are focused not on making money but on making a difference'. He implies that, if a library is to make a difference, then the community must know that the library exists and know what services it offers. Author fears that traditional libraries are currently in danger. In just over 200 pages, Woodward takes readers from the appeal of bookstores and a comparison of libraries and bookstores, to advice on finding time and money to transform libraries, so they better serve customers. In between, she
provides guidance on identifying library customers' needs and establishing clear customer service priorities for library staff. Information professionals looking for how-to guidance may especially appreciate the chapters on ambience, display, signage and promotional materials. Though the entire book may be said to be all about marketing, this slight book devotes a chapter to marketing. The chapters "Valuing Customer Service" and "One Library, One Goal: Establishing Clear Priorities" speak to special challenges faced by research libraries.
Karp, Rashelle S., ed. Powerful Public Relations: A How-to guide for Libraries. Chicago: American Library Association, 2002
This updated edition of prior publication titled ?Part-time Public Relations with Full-time results is a continuation of a valuable primer for the working librarian on the why and how of public relations. This guide reflects and illustrates the role of new technologies in library public relations. Each of its nine chapters is written by a PR coordinator or director of an academic library with experience in public information or communications. Each chapter concludes with a list of additional sources of information and annotated bibliographies. There also are sample screen captures, press releases, and exhibit forms, to name just a few PR tools. The book includes a thorough index, sample press releases, brochures and flyers. More current concepts are presented in? Interactive Multimedia Programs via Touch Screen Kiosks and CD-ROMs?. Though directly mainly at academic libraries, the activities in this guide could engage other types of libraries and can help libraries, whatever the size or budget, attract new users.
Coyle, Karen Change, change, change: Libraries and the future. Australian Library Journal Feb 2000, Vol. 49 Issue 1, p27, 4p ISSN: 00049670
This article focuses on the impact of technological innovations on libraries and librarians. With the rapid evolution of technology, few technology solutions last for more than a few short years. Implication of digital information formats for library management; provides information on customer service in libraries, concept of customer service in libraries; essential skills needed by librarians in the management of collection; documents as dedicated and skilled volunteers; duties including teaching patrons about the Internet; concern that the presence of unpaid staff devalues professional work by librarians; core values of service and intellectual independence needed to cope with technologies. It provides several suggestions in order to train library personnel in the area of customer service and importance of customer service in libraries.
ALA, The Communications Handbook
This manual is intended to be a primary resource for librarians when promoting public relations. The American Library Association has put this manual together in order to help libraries to obtain media visibility for events and programs while keeping to a most-often restricted budget. This communications tutorial walks you through developing a targeted/simple media/communications plan helping you to first determine goals and objectives, defining the audience, devising a key message, outlining tactics (what will best fit your library), the timeframe, staying within your budget and evaluation of the effectiveness after the fact. Moving forward with a plan then requires looking at the fundamental outlets and advisories ? print, TV/Cable, radio, Internet, wires and newswires. Each media type is then expanded upon using multiple mediums. For example media advisories (written word) may include news, feature stories, editorials, public service announcements op-eds, etc. Samples of many are provided - new releases, public service announcements. Interviews are discussed extensively and even explain how to train a spokesperson.
Promotional Materials (newsletters, brochures, guides, websites)
The Campaign for the World's Libraries
The Campaign for the World's Libraries is a public education campaign of the International Federation of Library Associations and Institutions, the American Library Association and libraries around the world to speak loudly and clearly about the value of libraries and librarians in the 21st century. It is designed to showcase the unique and vital roles played by public, school, academic and special libraries worldwide. The Campaign was officially launched in August 2001. It is based on The Campaign for America's Libraries, a multi-year public education campaign sponsored by the American Library Association and libraries across the U.S. The U.S. campaign, which officially launched to the public during National Library Week 2001, uses a trademarked brand logo- @your library - to unify the communications activities of libraries across the country. The IFLA campaign also uses the slogan/logo to unify the communications activities of libraries around the world.
PR Tools & Resources @ your library American Library Association
http://www.ala.org/ala/pio/campaign/prtools/prtoolsresources.htm
http://www.ala.org/ala/pio/campaign/prtools/prtoolsresources.htm
As part of the ALA?s Campaign for America?s Libraries, PR tools and resources include a wealth of ideas and ready-made samples for you to copy and use, free of charge. There is a huge communications handbook for you to print out and keep as a reference tool. PSA?s are available for television and radio. Online Member media relations tools include a well written article ?Say the Right Thing: Winning Strategies for Talking to the Press? which includes media do?s and don?t ? 12 rules of thumb when speaking to a media representative; a set of sample questions for you to answer should they be posed to you by the media; and the reporter?s view (from the other side). ALA Press Kits, downloading photos with library scenes, quotable Facts, quotes from prominent people about libraries can all be used as promotional materials for a marketing campaign. ALA graphics including @your library campaign logos, story ideas about libraries, librarians and library workers (under construction). This is a valuable resource and always a first look for library professionals.
Stokes, Stephanie Library Media & PR, ISSN 1093-3840, @ 1995-2006.
This media site primarily works towards library media and promotion stuff.
The website Library media is a resource full of site for library strategies, techniques and resources. It provides useful tips and tools on library communications. A smart titled, is 'Little Black Book' is full of useful contacts for the library communicator. They are constantly adding and updating the book and invite readers for new input. The section Media and PR articles covers articles on many aspects of library communications. With news updates and advertising tidbits, children programming. Library Media?s Bookmarks web page also has the clipart collection and samples for banner art. Awards and contests are listed in their own section. Summer reading programs are promoted in a short video presentation from the home page of the web site. Audio books are being promoted for larger awareness. Workshops-online is a part of a program of Library Media and PR program in association with California Summer Reading Program. This site was a necessary resource in rounding up the Marketing class.
Find Yourself in the Library @ Thomas Gale
Thomson Gale offers free resources designed to aid your libraries? media plans. The ?Find Yourself in the Library? program offers some very good customizable marketing and advertising resources supporting libraries, literacy and reading. These meet the educational and promotional goals of any library and library promotion needs. They are free, colorful and easy to download. Available are designs for bookmarks, marketing pieces, poster designs with kid friendly and very inviting artworks. Spanish-language version of the Find Yourself in the Library resources is also available. Mailing List Resources is a compiled list of vendors who offer different market classifications, Publicity Guidelines, is a powerful tool that guides to make public relations efforts coordinated with promotional campaigns, and the Press Release template explains the proper format for a successful news release. Thomas Gale website is a valuable tool for military law, medical and health libraries marketing plans.
Library Communications Strategies Inc.
Library Communication Strategies, Inc. was established in 2001 by principals Peggy Barber and Linda Wallace with a mission: to help libraries and librarians increase awareness and support for their services. It offers a unique combination of skills, experience and perspective that can benefit many libraries and library groups. The site presents a strong network of outstanding advice in fields such as fundraising, research, media, design and printing by principals who know and love libraries. The site helps in providing creative, practical and effective communication services to libraries and library organizations. in conducting communication audits, developing marketing communication plans, presenting workshops, writing and other assistance.
Development Officers/Fundraising
Poderis, Tony It's a Great Day to Fund-Raise! Fund America Press
It's a Great Day to Fund-Raise! Step by step instructions teach you how to develop a realistic campaign goal and produce an effective solicitation kit. In this publication, the author provides a concise fund-raising tutorial to help all volunteers and professionals to carry out their fund-raising responsibilities for their respective non-profit institutions.. It covers the basics of annual, endowment, capital, sponsorship, and underwriting campaigns. It also presents ways to deal with identifying promising funding sources, rating and evaluating prospective donors, and planning and managing a campaign. It is an excellent resource for anyone new to campaign fund-raising and professionals who want a refresher course. The author also operates a Fund-Raising Forum Library at http://www.raise-funds.com/library.html
Flanagan, Joan. Successful Fundraising: A Complete Handbook for Volunteers and Professionals. 2nd ed. New York: McGraw-Hill, 1999.
There are now more than 1 million nonprofit organizations in the United States. The fundraising industry provides one in every ten jobs and is one of the fastest-growing segments of the economy. In Successful Fundraising, nationally recognized expert Joan Flanagan gives readers the information they need to capture a fair share of available fundraising dollars. Community volunteers and professional fundraisers alike will find helpful tips and advice on time-proven fundraising techniques and the most profitable new ways to successfully raise money. Drawing on her experience in leading fundraising workshops for nonprofits, Flanagan has written a practical manual that will be of use to both novice and experienced fundraisers in all types of organizations. She provides an overview of all the possibilities--memberships, big gifts, planned giving, product sales, cause related marketing, and foundation grants--and gives specific examples of strategies used by large and small organizations. Flanagan is also realistic about moving from dreaming about money to going out and getting it. She includes an annotated reading list and offers a good discussion of the resources provided by Foundation Center and other organizations. In these lean times, nonprofits must know every revenue source. This book identifies those sources and offers ethical and profitable strategies for tapping them.
Effective Fundraising
The Faith and Service Technical Education Network (FASTEN) offers informational resources and networking opportunities to faith-based practitioners, private philanthropies, and public administrators who seek to collaborate effectively to renew urban communities. By providing a highly navigable website filled with practical, relevant information and tools, as well as offering training, technical assistance, and networking, FASTEN equips FBOs, private foundations, and public administrators for more and better partnership. An initiative of Pew Charitable Trusts, FASTEN actively identifies best practices in faith-based services and multi-sector collaboration, and produces and disseminates educational materials for practitioners in the public and private sectors. Gives step-by-step guidance on fundraising basics, grant proposal writing. It assists in successfully researching and applying for public grants that match one?s program objectives. Effective fundraising is packed with Practical capacity-building tools and information, both for grant makers and grant seekers and answers questions about philanthropy and getting the rants needed.
Grants & Fundraising
This site is a service of University Libraries of University of Wisconsin-Stevens Point. It is a compilation of resources on grants and fundraising. In addition to the Web sites listed on this page, you will find materials that have been carefully selected to address the needs of students and faculty Help is available in subjects like fund-raising, grants-in-aid, nonprofit organizations, proposal writing for grants, and research grants. There is basic information on more than 56,000 private and community foundations in the U.S. Links to hundreds of foundations, corporations, and grant making public charities is cited. Also includes information links to proposal writing, government agency resources, disability grants and more The web site provides address, telephone number, contact name, Web address, e-mail address, foundation type, fiscal information, and employer identification number for many organizations.
Steele, Victoria. Becoming a Fundraiser: The Principles and Practice of Library Development. 2nd ed. Chicago: American Library Association. 2000.
This resource provides all the essentials for a library director to bring development and fundraising to the necessary level to lead an effective campaign. This second edition helps direct the library director who has is first attempting a fundraising campaign. It provides valuable insights to help you (the director) to understand your purpose and uniqueness and to know your niche ? what defines your library. Steele formulates ways of setting meaningful goals, building a winning development team, developing donor profiles and prospects, communicating your library?s mission and how to approach major donors with confidence and specificity. Two major concepts are referred to - the art and science of fundraising. The science part is the statistical end of development and the art side is the concept of understanding donor psychology. To best identify a donor Steele uses the philosophy of MAGIC ? means, age, giver, involved and contacts. Detailed explanations of this concept will help the library director make wise choices. For a new director or person heading a fundraising campaign, this book should be read before any other.
Friends of the Library
Friends of Libraries USA Website
This website should be the first stop for anyone seeking information on or
ideas for Friends of Libraries groups operating stateside. Comprising over 2,000
members, Friends of Libraries U.S.A. or FOLUSA support Friends groups
involved in preserving and strengthening libraries. This fee-based organization?s cost is nominal compared to the benefits one receives through the innovative ideas available and sharing with others. General information available includes fact sheets on how to organize a friends group, revitalizing your friends, keeping accounts (as a non-profit organization), getting and keeping new members, board development and diversity. FOLUSA has an idea bank filled with the best ideas from its members. They include promotional strategies, details on advocacy and public relations, book sales, fundraising, programs and projects and volunteers. There is a search tool onsite for locating information you may want. A good feature for users is the direct access to the ALA website from the homepage along with media news about Friends all over the country and the world. Communication tools available here include FOLUSA's two free electronic discussion lists.
Miller, E. G. (2002). Team building for fund-raising. Library Administration
& Management, 16 (4), 187-193.
After describing unique and successful fundraising partnerships ? involving libraries in Kansas, Ohio, Indiana and Alabama ? Miller explains steps library administrators can follow to achieve their own successful fundraising collaborations and she explains that team-based fundraising links to seven elements involved in modern library management: planning, operations, staffing, communications, evaluation, resources and vision. Includes questions related to planning strategic approach to marketing; how to raise money if you are a public agency; how to gain more visibility for your cause; letting donors know about organizational success, etc. To round out the article, Miller presents do?s and don?ts for library administrators contemplating local or statewide fundraising projects, as well as a list of additional resources. Her references to unity among education sectors in Alabama and to a joint public-academic library illustrate that team-building for fundraising can lead to relationships offering benefits beyond the monetary. .In depth information on working successfully with donors and added information for beginners and advanced alike form part of this resourceful fund raising guide book.
Herring, Mark Y. Raising Funds with Friends Groups: A How-to-do-it Manual for Librarians. New York: Neal-Schuman Publishers, Inc., 2004.
Herring brings the topic of developing Friends groups up to date and helps the reader use this instrument to model their own group and make it successful, given the scenery of today?s library. He has brought the importance of Friends up to date with current trends of the library and focuses on all libraries but issues a special call to academic libraries. Chapters cover indispensable information about successful ways to start and maintain a group where none exists. He offers advice on the sound essentials of why to build a group, identifying the variety of groups, and explains how they solve problems. A portion of the book describes the role of FOLUSA ? Friends of Libraries U.S.A. He explains how using the Web enhances the fund-raising capabilities of friends groups. He looks at communication - both conventional, such as newsletters and some not-so-conventional means, such as e-zines, Web sites and even blogs. A group starter kit located at the back of the book includes 2 key documents ? one outlines the content of how to address bylaws, the second summarizes what the Friends Coordinator needs to be aware of when starting a group.
Hilyard, N. B. (2004). Perspectives; Community Partnerships.
Public Libraries, 43 (3), 147-152.
This column relates eight tales about how libraries across the US have built successful partnerships helping generate fun, funds and friends. Whether working in urban or rural libraries, and whether working at public or other types of libraries, information professionals in need of inspiration and ideas for how to create productive partnerships can find in this column a treasure trove. All the stories offer persuasion that effective and powerful partnerships are not only doable but the best way forward for libraries needing to make the most of resources and forge stronger connections with changing communities. Discusses how librarians can build connections within their community through cultural planning. The ideas put forth would be applicable at almost any public library. It is advocated going out and getting involved in the community by promoting the library as a key cultural institution. This column provides proof positive that libraries are a natural fit with relationship marketing if libraries are seen as an essential part of the community.
Dolnick, Sandy, ed. Friends of Libraries Sourcebook, 2nd Edition (ALA Editions), Chicago: American Library Association, 1990.
With changing times in libraries, friends are more relevant and important to a library?s success than ever before. This sourcebook is your one-stop resource for organizing and managing your library's valuable Friends group. Editor Sandy Dolnick, the leading Friends authority, supplies vital tools and tips to coordinate your library's friends. This edition develops new areas, such as computer literacy, literacy programs, and academic, school and special library Friends groups and it addresses Internal Revenue qualifications. The book provides advice on how to get organized, defining who friends are, how to gain tax-exempt status, using friends to help in the corporate environment as well as programming, fundraising and even lobbying and legislation. There is a chapter containing sketches of a variety of Friends organizations. Packed with real-life examples of how Friends from around the country support their libraries, this handy guide also includes appended information on Friends of Libraries US, Constitutions and Bylaws, Constitutions, Articles of incorporation and bylaws and computer information.
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