Skip to main content

My ePortfolio    

                   


Marketing Plan (sample)

    
 
Marketing Plan
 
 
 
 
 
 
For
Build-a-Career- Information Center
 
 
At
LearningVille Public Library
 
 
 
 
 
 
 
 
 
 
 
 
Presented by Ragini Chaturvedi
LIS2580-Spring 2007
 
 
 
 
 
 
 
 
 
 
 
 
 
 
'Build-a-Career'- Information Center
 
Executive Summary
LearningVille Public Library plans to fulfill its mission of involving itself in the community through a variety of communication programs designed to keep area residents informed and involved in the treasure that exists in the heart of the community? The LearningVille Public Library. The library is a resource center providing quality, high-demand materials, information and technology via multiple media sources to a multicultural affluent community..
 
Driving home the message in its motto, 'Strive to Learn and Rise', for its patrons in the world of information and inspiration, the library plans to open up a 'Build-a-Career'  Information Center for career information and offer resources in assessing interests, personality, values and skills of those who are exploring career options.  The Center would present resources in multiple formats with various suitable options for orienting the subjects? academics and careers in their future of college and professional world. It will be geared towards assisting clientele in researching and suggesting options.
Center plans to introduce the job-seekers with resources in the job-search-series and the on-line guides in popular careers. This would help direct them to the on-line resources and orient to the library's holdings, as well. Individual assistance in finding resources for resume writing, college application writing, and job search, making e-portfolios and continuing education needs shall be provided by an Information Technology trained library staff. Occasionally, scheduled Career Center Workshops shall further assist and orient the youth to take advantage of the guidance counseling presented by local community college.
The multimedia assisted Career Exploration Inventory at the Center would be supported with extensive computer-based resources for aptitude assessment, job-matching, occupational, career and college exploration; multimedia aided career resources library; job search preparation; job listings and referrals and e-portfolio help information.
Mission
'Build-a-Career' Information Center at the LearningVille Public Library would utilize librarian skills as information specialists to provide career information and job search assistance.  The Center will introduce new electronic tools to assist its community in these services to make career decisions, strategize a job search, and locate job listings. Assist high school and undergraduate students, other interested neighborhood and patrons in making informed decisions of future by providing comprehensive resources, programs, information on academic schools, career development, internships and employment.
Plan:
·       Streamlined partnerships with undergraduate schools, employers and academic and administrative departments associated with educational and related services.
·       Provide multimedia supported technology that maximizes accessibility and usefulness to the resources and services.
·       Encourage and orient youth and college students towards higher studies, in a concise directional approach.
·       Assist the affluent and educated community, and youth while spreading awareness to the library services.
·       Efficient and courteous customer care with customized quality service.
·       Offer teenagers with volunteering opportunities to give them experience. Record their contributions and issue certificates of appreciation.

Analysis:

To accomplish the mission, it is proposed that the library's current professional staff of librarians-3 MLS librarians and 1 library associate- would provide support and operate the 'Build-a-Career' Information Center.  Library staff would be trained in career and employment issues to assist job seekers in choosing Career Center resources and identifying additional resources located throughout the library. Comprehensive career information services would be available free of charge to all patrons, youth, prospective college students and everyone interested.
Job Information Section would maintain a collection of specialized career and education resources including books, periodicals, newspapers, pamphlets, forms and catalogs.  Besides these:
  • The Center would, also, maintain a collection of library's reading material.
  • It would utilize over 600 circulating materials and reference items on career, changing careers, expanding your employment options, job hunting, resumes, cover letters, filling out job applications, and job interviewing. 
  • Some items would be used only in the library; others would be available on order sale at library discounted prices.
All resources would be available when the library is open and between the hours of:
Mon-Thu ---5pm-8pm
Friday------- 3pm-5pm
Saturday---- 1pm-5pm
Web Resources:
·       Develop a web presence about the center on the Library's website.
·       In addition to the career center collection, the web resources would be the other resources in the same direction.
·       Extensive collections of databases with articles, directories and catalogues that help students explore career fields and access information on various school programs would be available through the library?s web site. This would include links to school programs and job searches, both.
·       Self-scoring career interest evaluation for adults, on the computer to help select from a variety of careers. Open to all who would be keen to have an analysis.
Offering a crash course in writing an e-portfolio with the assistance of the Microsoft? software ?Front Page? will be the USP.  Appointment based service, it would be offered in a group of 4-6 candidates on Saturdays.
 
Strategy
Center would be located in the LearningVille Public Library consisting of:
·        Shelves of career and employment related monographs.
·        Display of employment periodicals including job listings.
·        Workspace for Internet connected computers with word processing capabilities.
·        Table and chairs for comfortable research. 
·        Display section for Center?s fliers, brochures and forms.
 
It is planned to present once a month workshop on the current career and employment scene, which would attract people-in-need of such information. 
To help in this, the Center would: 
·       Advertise locally, in the newspapers and in the school district
·       Collaborate with local businesses to offer opportunity seminars.
  • Invite representatives to offer workshops on re-training.
·       Invite an author to speak on his book pertaining to employment or jobs.
Tie-up with the local bookstore. Have an author?s book-signing day in co-operation with the library.
  • Schedule community colleges to discuss college vocational-technical careers.
Have a guidance counselor come in to offer a workshop on college admittance.
  • Have a staff librarian scheduled bi-weekly, to offer tutorials on using the library?s web site and electronic resources.
  • Set up an interactive web page for teens to post their first-job-achievements.
             This would work as a promotion for the Center.
 
Seminars, discussions, and computer related instructions would be offered in the general meeting room.  Internet based searching for the Center resources would be available at the library's Internet Access Center located near the reference desks. 
 
Project is planned as a One Year Program, beginning in May (college graduation) and continuing through after a review.
 

Bibliography of Resources:

Center plans to develop a bibliography of resources (at no extra cost), on the library?s web site that would include hyper links for job searchers, academics, college applications and the related. - See-
 
Online Resources for Career Choice and Job-Hunting:
Most links in this list have been based on the Monmouth County Library?s listings.
 
Justification:
Since the library opened five years ago, the demand for career and employment informational resources at the Library has increased many folds.  The current statistics by NJ Dept of Labor and Workforce state that employment rate in NJ is on the rise which justifies the patrons? demands in seeking assistance.  The need for a centralized area of career and employment resources would give the library a leading edge in providing timely services to its patronage.
 
 It is expected that over time the collections and resources of the Center will grow as would the popularity of the service itself. Customers to be served by the Center would include unemployed and displaced workers, career changers, those seeking advancement within their career, high school and college students and any other patrons who wish to make informed decisions about their future employment. 
 
Promotion:
The major expenditures, after the initial set-up, would be built in the annual staff costs and budgets. Operational costs would be maintained with existing staff utilizing allocated ?off desk? times.
Calculation of rough estimate of operational times comes to average of 10 hours per week. The Center?s operation including, but not limited to the following activities would be:
  • Collection development and maintenance
  • Seminar & speaker development
  • Community outreach
  • Coordination with high schools, local community colleges, nearby universities, labor office, human services, etc.
  • Job resources and  computer instructional programs
One staff member would be assigned to head the Center while others would be cross-trained. 
 
Cost:
Equipment and Expenses:
Items required for the Center?s computer instructional portion of Program
 
 
 
ITEM
EXPENSE
Two Laptops with WIFI access
$    2,400
Projector and cables
$    1,000
Screen
$        150
Center?s Collection Expenses
 
240 items per year (20 per month/$25 per item)
$    6,000
Periodical subscriptions (Database subscriptions are the existing resources) 
$       750
Center set-up
 
Library Shelves           Montel  42? high 3 racks  package       
$       170
Periodical display:     Montel 42? high 2 rack package
Table and chairs owned by the library shall be relocated to the Center?s physical space. 
$       150
Center Seminar and Author Visits
 
Honorarium of $200-$ 600 for 3 authors/ year, and  limited to
$     1000
Miscellaneous, inclusive of stationery and sundry, expenses
$        500
Staff Cost
$    7,280
Estimate based on the average hourly professional Staff expenditures of $14.00 established in the staff budget analysis, 10 hours per week, 520 hours per year.
 
Total Expenses
$ 19,400
 
Projected costs for future operations of the Center
  • Collection Development
  • Computer and equipment maintenance (software, upgrades, etc)
  • Computer replacement
  • Promotion and advertising
Estimated cost to maintain the center every year is $ 7.000
 
 
 
 
 
 
 
 
 
 
 
 
 
Appendix:
 
Library Shelves and Racks prices gathered at:
 
The e-portfolio
 
                        

my home | contact me | about me

                                  
n98