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iRubric: Personal Logos-Illustrator rubric

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Personal Logos-Illustrator Illustrator Logos Students will create personal logos based on the criteria we have outlined in class. Their logos should be simple, bold, memorable, clear and meaningful. Rubric Code: LB9C6A By micnunez Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: 9-12

Creating a Logo Enter rubric description
	Limited Effectiveness 3 pts	Somewhat effective 6 pts	Effective 9 pts	Highly Effective 12.5 pts
Clarity/Organization Logo is understandable and simple	Limited Effectiveness Logo is undecipherable and includes too much detail	Somewhat effective Logo is somewhat decipherable but still includes too much detail	Effective Logo is understandable, it is clean and simple	Highly Effective Logo is decipherable and includes enough detail
Originality Unique/Creative logo shows thought and variation from original company design.	Limited Effectiveness Does not follow directions (use of Illustrator) OR No real variation from original design.	Somewhat effective Logo follows directions, but limited thought has been put into the design.	Effective Logo is acceptably attractive, although there is not a big change between variations.	Highly Effective Logo is exceptional and appears professional. All variations were executed with great care.
Reasoning Logo reflects interests/ideas of the person it represents. Creative use of symbolic images.	Limited Effectiveness Logo does not show any meaning of their personality.	Somewhat effective N/A	Effective Logo shows some meaning of their personality, but could be more interesting.	Highly Effective Logo shows clear meaning of their personality.
Overall Effect Is it aesthetically pleasing, bold, memorable?	Limited Effectiveness Overall appearance lacks neatness, poor use of colors, unremarkable or too busy to be memorable. Logo composition was not balanced or space was not used effectively.	Somewhat effective Overall appearance is somewhat neat, fairly able to justify or defend choice of colors, somewhat memorable Logo could benefit greatly from changes in size relationships, or layout choices.	Effective Overall appearance is generally neat, able to justify or defend choice of colors fairly competently, memorable. Logo could be strengthened with a little more work.	Highly Effective Overall appearance is neat, able to justify or defend choice of colors. Very memorable, the composition space was used effectively.