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iRubric: Illustrator Logos rubric

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Illustrator Logos Logos Students will create personal logos based on the criteria we have outlined in class. Their logos should be simple, bold, memorable, clear and meaningful. Rubric Code: G4B576 By jenniferprince Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: 9-12

Creating a Logo Enter rubric description
	Level 1 Limited Effectiveness (N/A)	Level 2 Somewhat effective (N/A)	Level 3 Effective (N/A)	Level 4 Highly Effective (N/A)
clarity/organization logo is understandable and simple	Level 1 -logo is undecipherable -logo includes too much detail	Level 2 -logo is somewhat decipherable -logo includes too much detail	Level 3 -logo is understandable -logo is fairly simple	Level 4 -logo is decipherable -logo includes enough detail
originality Unique/Creative logo shows thought and variation from original company design.	Level 1 Does not follow directions (use of Illustrator) OR No real variation from original design.	Level 2 Logo follows directions, but limited thought has been put into the design variation from the original company logo.	Level 3 Logo is acceptably attractive, although there is not a big change between variations.	Level 4 Logo is exceptional and appears professional. All variations were executed with great care
reasoning logo reflects interests/ideas of the company it represents. creative use of symbolic images	Level 1 Logo does not show the meaning of the company it is meant to represent. OR Logo does not creatively use image symbolic of the company.	Level 2 Logo shows some meaning, but it is not clearly related to the company it represents. OR Logo shows some creative use of symbolic image but could be more interesting.	Level 3 Logo shows some meaning, and it is clearly related to the company it represents. OR Logo shows some interesting creative use of symbolic image.	Level 4 Logo shows clear meaning of the company it is meant to represent. Logo creatively uses image symbolic of the company.
overall effect is it asthetically pleasing, bold, memorable?	Level 1 -overall appearance lacks neatness -poor use of colours -unremarkable or too busy to be memorable -Logo composition was not balanced or space was not used effectively.	Level 2 -overall apprearance is somewhat neat -fairly able to justify or defend choice of colours -somewhat memorable -Logo could benefit greatly from changes in size relationships, or layout choices.	Level 3 -overall apprearance is generally neat -able to justify or defend choice of colours fairly competitently -memorable -Logo could be strengthened with a little more work	Level 4 -overall apprearance is neat -able to justify or defend choice of colours -very memorable -the composition space was used effectively