- Username
- Password
forgot?

iRubric: Ad to Kids rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Ad to Kids BUSN 255 Marketing Analysis Project Rubric Code: FX8C4A3 By krmcnish Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12, Undergraduate

Criterion
	Distinguished 25 pts	Proficient 17 pts	Basic 10 pts
Content & Development 25 pts	Distinguished - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the presentation are clear.	Proficient - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Basic - Content is incomplete. - Major points are not clear and /or persuasive.
Format and Flow 25 pts	Distinguished - Paper follows designated guidelines. - Paper is the appropriate length as described for the assignment.	Proficient - Paper follows most guidelines. - Paper is over/ under time length.	Basic - Paper lacks many elements of correct format. - Paper is inadequate/excessive in length.
Terminology 25 pts	Distinguished - Rules of grammar and usage. - Marketing terminology is used with language that is clear and precise.	Proficient - Paper contains few grammatical errors. - Language lacks clarity or includes minimal marketing terminology.	Basic - Paper contains numerous grammatical errors. - No use of marketing terminology.
Advertising 25 pts	Distinguished - Picks a side, develops thesis a competent based on side chosen, backs up thesis with data and information including analysis of market research and current advertising efforts aimed at kids.	Proficient - Picks a side, develops thesis a somewhat competent based on side chosen, backs up thesis somewhat with some data and information including some analysis of market research and some current advertising efforts aimed at kids.	Basic - Does not pick a side or develops a thesis, no analysis of market research is done, no data is given and no current advertising efforts are listed.