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iRubric: BUSN 255 Marketing Analysis Project rubric

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BUSN 255 Marketing Analysis Project MK200 Research Project Students will compare the marketing strategy of 2 companies within the same industry. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4Ps of marketing. Students will then create a 10-minute oral presentation with visual aides required. Rubric Code: FX62737 By LISABANKS Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: Undergraduate

Criterion
	Good 5 pts	Fair 3 pts	Poor 1 pts
Content & Development 100 pts	Good - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the presentation are clear.	Fair - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Poor - Content is incomplete. - Major points are not clear and /or persuasive.
Oral Presentation 50 pts	Good -All members of the group share significant portions of -Presenters use appropriate oral presentation skills; eye contact, appropriate volume and non-verbal skills.	Fair - Not all members share equally in the presentation - Presenters are somewhat lacking in oral presentation skills.	Poor - Inappropriate domination of one or more group members - Seriously lacking in oral presentation skills.
Format and Flow 25 pts	Good - Presentation follows designated guidelines. - Presentation is the appropriate length as described for the assignment.	Fair - Presentation follows most guidelines. - Presentation is over/ under time length.	Poor - Presentation lacks many elements of correct format. - Presentation is inadequate/excessive in length.
Terminology 25 pts	Good - Rules of grammar and usage; - Marketing terminology is used with language that is clear and precise.	Fair - Presentation contains few grammatical errors. - Language lacks clarity or includes minimal marketing terminology.	Poor - Presentation contains numerous grammatical errors. - No use of marketing terminology.