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iRubric: Television Script rubric

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Television Script Broadcast News Writing Assessment This is a rubric for assessing broadcast news writing. Rubric Code: XX46CX8 By Mike_Odom Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: Undergraduate

Criterion
	EXPERT 100% WOW! 100 pts	MASTERED 85% GOOD 85 pts	MASTERY NOT YET REACHED 50 pts	POOR / OMITTED 0 pts
Organization & Structure 30 %	EXPERT 100% WOW! Structure & Organization of the story is exceptionally clear and easy to follow. Paragraph transitions are present, logical and exceptionally effective and maintain the flow of thought throughout the story *Sentences are short (no more than 20 words, usually).	MASTERED 85% GOOD Structure & Organization of the story is relatively clear and easy to follow. Paragraph transitions are present and adequately maintain the flow throughout the story.	MASTERY NOT YET REACHED Structure & Organization detract from the message of the story. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	POOR / OMITTED
Opening Sentence & Lead 30 %	EXPERT 100% WOW! Draws in the reader immediately; makes viewer want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed, if relevant.	MASTERED 85% GOOD Lead is adequate; but viewer is not drawn in immediately. Covers several of the 5Ws. *Local angle addressed, if relevant.	MASTERY NOT YET REACHED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; audience is not drawn in at all. Lead sounds mechanical. *Leaves viewer unsure of what is important in story.	POOR / OMITTED
Broadcast Style 30 %	EXPERT 100% WOW! Broadcast style followed wonderfully. No more than one broadcast style error. Pronunciations written out. Language is clear and precise; excellent sentence structure.	MASTERED 85% GOOD Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations. Language is clear; good sentence structure.	MASTERY NOT YET REACHED Broadcast style not followed. Four or five broadcast style errors. Contains no pronunciations. Several inaccuracies *Language frequently unclear; no sentence structure.	POOR / OMITTED Broadcast style not followed. Six or more broadcast style errors. *Language frequently unclear; no sentence structure.
Format 10 %	EXPERT 100% WOW! Follows designated format guidelines. Appropriate length as described for the assignment.	MASTERED 85% GOOD Follows designated format guidelines. Under or over the length as described for the assignment.	MASTERY NOT YET REACHED Lacks the designated format. Inadequate in length.	POOR / OMITTED

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news release journalism public relations

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Criterion
	EXPERT 100% WOW! 100 pts	MASTERED 85% GOOD 85 pts	MASTERY NOT YET REACHED 50 pts	POOR / OMITTED 0 pts
Organization & Structure 30 %	EXPERT 100% WOW! Structure & Organization of the story is exceptionally clear and easy to follow. Paragraph transitions are present, logical and exceptionally effective and maintain the flow of thought throughout the story *Sentences are short (no more than 20 words, usually).	MASTERED 85% GOOD Structure & Organization of the story is relatively clear and easy to follow. Paragraph transitions are present and adequately maintain the flow throughout the story.	MASTERY NOT YET REACHED Structure & Organization detract from the message of the story. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	POOR / OMITTED
Opening Sentence & Lead 30 %	EXPERT 100% WOW! Draws in the reader immediately; makes viewer want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed, if relevant.	MASTERED 85% GOOD Lead is adequate; but viewer is not drawn in immediately. Covers several of the 5Ws. *Local angle addressed, if relevant.	MASTERY NOT YET REACHED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; audience is not drawn in at all. Lead sounds mechanical. *Leaves viewer unsure of what is important in story.	POOR / OMITTED
Broadcast Style 30 %	EXPERT 100% WOW! Broadcast style followed wonderfully. No more than one broadcast style error. Pronunciations written out. Language is clear and precise; excellent sentence structure.	MASTERED 85% GOOD Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations. Language is clear; good sentence structure.	MASTERY NOT YET REACHED Broadcast style not followed. Four or five broadcast style errors. Contains no pronunciations. Several inaccuracies *Language frequently unclear; no sentence structure.	POOR / OMITTED Broadcast style not followed. Six or more broadcast style errors. *Language frequently unclear; no sentence structure.
Format 10 %	EXPERT 100% WOW! Follows designated format guidelines. Appropriate length as described for the assignment.	MASTERED 85% GOOD Follows designated format guidelines. Under or over the length as described for the assignment.	MASTERY NOT YET REACHED Lacks the designated format. Inadequate in length.	POOR / OMITTED