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iRubric: Broadcast News Writing Assessment rubric

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Broadcast News Writing Assessment Broadcast News Writing Assessment This is a rubric for assessing broadcast news writing. Rubric Code: BXX62W8 By hlstanley Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: Undergraduate

Criterion
	EXPERT 100% WOW! 100 pts	MASTERED 85% GOOD 85 pts	MASTERY NOT YET REACHED 50 pts	POOR / OMITTED 0 pts
Organization & Structure 30 %	EXPERT 100% WOW! Structure & Organization of the release is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 20 words, usually).	MASTERED 85% GOOD Structure & Organization of the release is easy to follow. Paragraph transitions are presented and maintain the flow throughout the paper.	MASTERY NOT YET REACHED Structure & Organization and detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	POOR / OMITTED
Opening Sentence & Lead 30 %	EXPERT 100% WOW! Draws in the reader; makes reader want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed. *Draws audience in	MASTERED 85% GOOD Covers several of the 5Ws. Lead is adequate; viewer is not drawn in immediately. *Local angle addressed.	MASTERY NOT YET REACHED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; audience is not drawn in at all. Lead sounds mechanical *Leaves reader unsure.	POOR / OMITTED
Format 10 %	EXPERT 100% WOW! follows designated format guidelines. appropriate length as described for the assignment.	MASTERED 85% GOOD Release follows designated format guidelines. Release is under or over the length as described for the assignment.	MASTERY NOT YET REACHED Lacks the designated format. Inadequate in length.	POOR / OMITTED
Broadcast Style 30 %	EXPERT 100% WOW! Broadcast style followed wonderfully No more than one Broadcast style error. Pronunciations written out Language is clear and precise; excellent sentence structure.	MASTERED 85% GOOD Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations Language is clear; good sentence structure.	MASTERY NOT YET REACHED Broadcast style not followed. Four or five broadcast style errors. Contains no pronunciations Several inaccuracies *Language frequently unclear; no sentence structure.	POOR / OMITTED Broadcast style not followed. Six or more broadcast style errors. *Language frequently unclear; no sentence structure.

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news release journalism public relations

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Criterion
	EXPERT 100% WOW! 100 pts	MASTERED 85% GOOD 85 pts	MASTERY NOT YET REACHED 50 pts	POOR / OMITTED 0 pts
Organization & Structure 30 %	EXPERT 100% WOW! Structure & Organization of the release is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 20 words, usually).	MASTERED 85% GOOD Structure & Organization of the release is easy to follow. Paragraph transitions are presented and maintain the flow throughout the paper.	MASTERY NOT YET REACHED Structure & Organization and detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	POOR / OMITTED
Opening Sentence & Lead 30 %	EXPERT 100% WOW! Draws in the reader; makes reader want to hear more. Is focused, short and memorable (one to three sentences max) Covers the most important of the 5Ws. Local angle addressed. *Draws audience in	MASTERED 85% GOOD Covers several of the 5Ws. Lead is adequate; viewer is not drawn in immediately. *Local angle addressed.	MASTERY NOT YET REACHED Lead is cluttered or flabby. Lead exceeds three sentences. Lead is ho-hum; audience is not drawn in at all. Lead sounds mechanical *Leaves reader unsure.	POOR / OMITTED
Format 10 %	EXPERT 100% WOW! follows designated format guidelines. appropriate length as described for the assignment.	MASTERED 85% GOOD Release follows designated format guidelines. Release is under or over the length as described for the assignment.	MASTERY NOT YET REACHED Lacks the designated format. Inadequate in length.	POOR / OMITTED
Broadcast Style 30 %	EXPERT 100% WOW! Broadcast style followed wonderfully No more than one Broadcast style error. Pronunciations written out Language is clear and precise; excellent sentence structure.	MASTERED 85% GOOD Broadcast style followed somewhat. Two or three broadcast style errors. Few pronunciations Language is clear; good sentence structure.	MASTERY NOT YET REACHED Broadcast style not followed. Four or five broadcast style errors. Contains no pronunciations Several inaccuracies *Language frequently unclear; no sentence structure.	POOR / OMITTED Broadcast style not followed. Six or more broadcast style errors. *Language frequently unclear; no sentence structure.