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iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT NEW PRODUCT ADVERTISEMENT Students will create an advertisement for a new product that they have created. Advertisements should include content & usefulness of a advertising technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is. Decide how best you can persuade buyers to purchase your product. Rubric Code: SXA3X86 By sconway21 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: K-5, 9-12

Advertisement/Sales Pitch
	Not Yet Meeting Expectations 4 pts	Below Expectations 6 pts	Meets Expectations 8 pts	Exceeds Expectations 10 pts
ADVERTISING TECHNIQUE	Not Yet Meeting Expectations Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.	Below Expectations Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Meets Expectations Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising techniques used in class.	Exceeds Expectations Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses 5 advertising techniques discussed in class.
Advertising Appeals	Not Yet Meeting Expectations Used no advertising appeal.	Below Expectations Has a limited understanding of advertising appeals.	Meets Expectations Used at least 2 of the advertising appeals	Exceeds Expectations Used all 3 appeals in ad campaign.
OVERALL DESIGN	Not Yet Meeting Expectations Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Advertisement is very well executed.
Conventions of Writing	Not Yet Meeting Expectations There are many mistakes that take away from the effectiveness of the advertisement.	Below Expectations Some mistakes but effectiveness is achieved.	Meets Expectations Few mistakes.	Exceeds Expectations No mistakes