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iRubric: Information Management Project rubric
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Information Management Project
Marketing Research Project
Rubric Code:
SX7BBBW
By
kmilliken
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
9-12, Undergraduate
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Mobile Mode
Criterion
20 pts
15 pts
10 pts
0 pts
Demographic Research
20
6 or more demographics have been researched for the assigned Reno area.
15
4-5 demographics have been researched for the assigned Reno area.
10
2-3 demographics have been researched for the assigned Reno area.
0
0-1 demographics have been researched for the assigned Reno area.
Business Research
20
Business target group information has been researched. There are 6 or more target group items that are compared to the demographic data.
15
Business target group information has been researched. There are 4-5 target group items that are compared to the demographic data.
10
Business target group information has been researched. There are 2-3 target group items that are compared to the demographic data.
0
Business target group information has been researched. There are 0-1 target group items that are compared to the demographic data.
New Product
20
A new product was created. Data research supports the new product.
15
A new product was created. Data research support is limited.
10
A new product was created. There is NO data research to support the product.
0
There was not a new product created.
Final Presentation
20
Final presentation is professional. All data findings are included in the presentation.
15
Final presentation is professional. Some data findings are included in the presentation.
10
Final presentation is professional. Few data findings are included in the presentation.
0
Final presentation is NOT professional AND/OR there are no data findings included in the presentation.
Promotion
20
The new product has been promoted 3 different ways.
15
The new product has been promoted 2 different ways.
10
The new product has been promoted 1 different way.
0
The new product has NOT been promoted.
Subjects:
Accounting
Arts and Design
Biology
Business
Chemistry
Communication
Computers
Dance
Engineering
English
Finance
Foreign Languages
Geography
Geology
Health
History
Humanities
Journalism
Law
Math
Medical
Music
Philosophy
Physical Ed., Fitness
Physics
Political Science
Psychology
Science
Social Sciences
(General)
Types:
Exam
Homework
Project
Presentation
Assignment
Writing
(Other)
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