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iRubric: Branding Research rubric

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Branding Research Branding Research Before you can brand your company you need to first have done all your research. The first part of the project is centered around research, use this rubric to complete your research section of the project. Rubric Code: HX344B9 By cdogbe Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: 9-12

Branding Research
	Poor 1 pts	Fair 2 pts	Good 3 pts	Advanced 4 pts
Project Description	Poor You have only named your organization.	Fair Your organization's name, less then two paragraphs explaining your mission statement.	Good Your organization's name, as well as two short paragraphs explaining your mission statement.	Advanced Your organization's name, as well as two solid paragraphs explaining your companies mission statement.
Concept List	Poor You have 5 or less words and 5 images associated with your organization.	Fair You have 15 or less words and 8 images associated with your organization.	Good You have less then 25 words and 10 images associated with your organization.	Advanced You have 25 or more words and 10 images associated with your organization.
Target Audience	Poor You have NO information on your Age group, your target gender, geographic location, and socio-economic grouping	Fair You have VERY LITTLE information on your Age group, your target gender, geographic location, and socio-economic grouping	Good You have SOME information on your Age group, your target gender, geographic location, and socio-economic grouping	Advanced You have information on your Age group, your target gender, geographic location, and socio-economic grouping.
Mood/Inspiration Page	Poor You have less then 5 images.	Fair You have 5-8 images.	Good You have 8-10 images.	Advanced You have 10-15 images.
Five Attributes	Poor You have 2 Attributes	Fair You have 3 Attributes.	Good You have 4 Attributes.	Advanced You have 5 Attributes.
Concept Sketches	Poor Less then 10 concept sketches on blank or line paper.	Fair 10-14 concept sketches on blank or line paper.	Good 15-19 concept sketches on blank paper.	Advanced 20 concept sketches on blank paper.