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iRubric: Marketing Promotional Campaign rubric

iRubric: Marketing Promotional Campaign rubric

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Marketing Promotional Campaign 
Marketing campaign
1. Research the history of the National Wheelchair Basketball Association. 2. List at least 3promotional objectives for your NWBA promotional campaign. 3. Provide 3 strategies to move the NWBA from a niche mkt to a mainstream mkt. 4. Determine at least 3 endorsers. 5. Write a one-page publicity piece about the NWBA to send to major newspapers. 6. Prepare a proposal for a major corporation, asking for their sponsorship of the NWBA.
Rubric Code: EXXC42B
By slockhart7
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Mkt.Research & Promotional Campaign
Enter rubric description
  Poor

9 points each

45 pts

Fair

11 points each

55 pts

Good

13 points each

65 pts

Excellent

15 points each

75 pts

History
15 pts

Poor

Included few of the following: how and when the NWBA started, how it has included women and college students, information about tournaments and championships, information about star athletes, market size of wheelchair citizens.
Fair

Included some of the following: how and when the NWBA started, how it has included women and college students, information about tournaments and championships, information about star athletes, market size of wheelchair citizens.
Good

Included most of the following: how and when the NWBA started, how it has included women and college students, information about tournaments and championships, information about star athletes, market size of wheelchair citizens.
Excellent

Included all of the following: how and when the NWBA started, how it has included women and college students, information about tournaments and championships, information about star athletes, market size of wheelchair citizens.
Promotional Objectives
15 pts

Poor

Included 1 or few promotional objectives that were not relevant to the industry or information learned in researching the history.
Fair

Included at least 2 promotional objectives that were somewhat relevant.
Good

Included at least 3 promotional objectives that were somewhat relevant.
Excellent

Included at least 3 promotional objectives that were related to information leaned during research of the history and relevant to the industry.
Niche Mkt to Mainstream Mkt
15 pts

Poor

Didn't provided 1 strategy to move the NWBA from a niche market to a mainstream market.
Fair

Provided at least 1 strategy to move the NWBA from a niche market to a mainstream market.
Good

Provided at least 2 stategies to move the NWBA from a niche market to a mainstream market
Excellent

Provided 3 or more relevant strategies to move the NWBA from a niche market to a mainstream market.
Endorsers
15 pts

Poor

Provided only 1-2 influential endorsers and may or may not have explained in detail why these people would make good endorsers for the NWBA.
Fair

Provided at least 2 influential endorsers and explained in detail why these people would make good endorsers for the NWBA.
Good

Provided at least 3 influential endorsers but didn't explain in detail why these people would make good endorsers for the NWBA.
Excellent

Provided at least 3 influential endorsers and explained in detail why these people would make good endorsers for the NWBA.
One-Page Publicity Piece
15 pts

Poor

Publicity piece includes few interesting information and/or has many spelling and/or grammar mistakes.
Fair

Publicity piece includes some interesting information and may have a few spelling and/or grammar mistakes.
Good

Publicity piece includes some interesting information and/or may have a few spelling and/or grammar mistakes.
Excellent

Publicity piece includes interesting information about the NWBA. It has the "wow" effect or an inspiring story about a NWBA player. It builds interest in the market and has no grammar and/or spelling mistakes.
Proposal for Sponsorship
  Poor

5 points each

10 pts

Fair

7.5 points each

15 pts

Good

10 points each

20 pts

Excellent

12.5 points each

25 pts

Visual Presentation
12.5 pts

Powerpoint, Prezi, etc.
Poor

Visual includes few of the following: name of company ask for sponsorship, cost of sponsorship, benefits of sponsorship. Looks unprofessional.
Fair

Visual includes some of the following: name of company ask for sponsorship, cost of sponsorship, benefits of sponsorship. Looks less than professional.
Good

Visual includes most of the following: name of company ask for sponsorship, cost of sponsorship, benefits of sponsorship. Looks somewhat professional.
Excellent

Visual includes all of the following: name of company ask for sponsorship, cost of sponsorship, benefits of sponsorship.
Looks very professional.
Group Presentation
12.5 pts

Poor

Includes few of the following:
Everyone in the group participated in the presentation.
Everyone was dressed professionally.
Fair

Includes some of the following:
Everyone in the group participated in the presentation.
Everyone was dressed professionally.
Good

Includes most of the following:
Everyone in the group participated in the presentation.
Everyone was dressed professionally.
Excellent

Includes all of the following:
Everyone in the group participated in the presentation.
Everyone was dressed professionally.



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  • Marketing Commercial advertising

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