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iRubric: Marketing campaign rubric

iRubric: Marketing campaign rubric

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Marketing campaign 
Using simple market research, create a 3-pronged marketing campaign for PCHS to include 30-second commercial, 3 print ads, and one promotional device of the group's choice.
Rubric Code: H75C5B
By mweser
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Survey
10 pts

Poor

More or Less than 5-7 asked.
Fair

1-2 questions could have been worded more clearly
Good

5-7 well-written questions are asked
Excellent

5-7 well-written questions are asked to gain the most insight from the audience
Using the survey
5 pts

Poor

Results of the survey not reflected in final product
Fair
Good
Excellent

Survey results clearly represented in final products
Commercial
  Poor

0 pts

Fair

1 pts

Good

3 pts

Excellent

4 pts

Timing
2 pts

Poor

Commercial contains less than 10 seconds of usable airtime, or more than 60 seconds of air time.
Fair

Plus or minus 20 seconds
Good

Plus or minus 10 seconds
Excellent

Exactly 30 seconds of quality air time
Highlight
5 pts

Poor

Commercial is off topic or in poor taste
Fair

Commercial adequately highlights product and/or strays off topic
Good

Commercial fairly highlights product.
Excellent

Commercial highlights aspects of product in the most positive light.
Technical aspects
4 pts

Poor

5 or more technical glitches
Fair

3-4 technical glitches with editing and/or sound
Good

1-2 technical glitches with editing and/or sound
Excellent

Commercial is technically flawless
Print Ads
  Poor

0 pts

Fair

1 pts

Good

3 pts

Excellent

4 pts

Requirements
4 pts

Poor

no ads presented in final form
Fair

1 well planned, well executed ad presented in print and/or digital form
Good

2 different, yet related ads presented in print and in digital form
Excellent

3 - well-planned, well-executed different, yet related ads presented in print and in digital form
Content
5 pts

Poor

no ads presented in final form
Fair

1 or more ads off topic
Good

All ads highlight aspects of product
Excellent

All ads show clear link to results from marketing survey and highlight an aspect of product.
Technical
2 pts

Poor

more than 1 typo
Fair

1 typo
Good

All ads pleasing with minor technical problems
Excellent

All ads aesthetically pleasing with no grammar errors or typos
Group's choice
Students will produce 1 additional form of advertising in line with survey results.
  Poor

0 pts

Fair

2 pts

Good

3 pts

Excellent

5 pts

Product
7 pts

Poor

final product not produced, or poorly done
Fair

Final product reflects some aspects of other promos?
Good

Final product is adequately-executed and somewhat related to the other promos?
Excellent

Final product is well-executed and related to other promos.
Technical
3 pts

Poor

Final product has more than1 major flaw
Fair

Final product has 1 major technical flaw
Good

Final product has a few minor technical problems
Excellent

Final product is technically flawless



Keywords:
  • Marketing Commercial advertising

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