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iRubric: Digital Media Branding rubric

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Digital Media Branding Digital/Media representations Rubric This rubric is based on students developing digital media using tools they have already explored (Photoshop, InDesign, Canva). The content is exploring company, person, or movement that inspires them and creating a rebranding campaign. Rubric Code: E2227X9 By jwirtz Ready to use Public Rubric Subject: Arts and Design Type: Project Grade Levels: 9-12

Digital Media Rebranding
	Emerging 2 pts	Developing 3 pts	Proficient 4 pts	Extending 5 pts
Research	Emerging -Student does not effectively demonstrate that they spent time researching	Developing -Student demonstrates some evidence of research.	Proficient -Student demonstrates evidence of the time spent in research and preparation.	Extending -Student has done exceptional market research to see where this company/person/movement is headed.
Content	Emerging -Student does not effectively demonstrate that they spend time rebranding	Developing -Student demonstrates some evidence of rebranding.	Proficient -Student has very detailed connections with the brand and has developed a clear rebranding strategy.	Extending -Student has masterfully woven a variety of rebranding techniques into their designs.
Design	Emerging -Student does not effectively utilize any of the available options or media techniques. -Elements and principals of design are not really evident.	Developing -Student utilizes some of the available options or techniques. Some media may not be used as effectively as it should be. -Some proper use of the elements and principals of design are evident.	Proficient -Student effectively utilizes known marketing/digital media tools. -Student demonstrates proper use of the elements and principals of design.	Extending -Student effectively utilizes known and novel/previously unknown marketing/digital media tools. - Student shows mastery of the elements and principals of design.
Conventions	Emerging -Student has many grammatical errors and misspellings throughout the projects. -Project still needs to be edited	Developing -Student has some grammatical errors and some misspellings throughout project. -Project could use some editing	Proficient -Student has little to no grammatical errors or misspellings throughout the project. -Project does not need editing	Extending -Student has little to no errors, and uses language that is modern, trendy, and professional. -Project does not need editing