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iRubric: Market Research - Survey rubric

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Market Research - Survey Market Research - Survey This rubric is to assess student use of google docs - forms to create a meaningful and useful survey to collect data to be used in developing a marketing plan for Valentines Day Sales. Rubric Code: N82497 By martindw Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Market Research Survey
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Number of questions 10 pts	Poor Student includes 4-5 questions on survey	Fair Student includes 6-8 questions on survey	Good Student includes 9-11 questions on survey	Excellent Student includes 12-14 questions on survey
Types and quality of questions 20 pts	Poor Student uses only one type of question format (ex: multiple choice/one answer) and questions gather very basic data	Fair Students uses at least two types of question formats (ex: multiple choice and short answer) and questions gather basic data	Good Students uses at least two types of question formats (ex: multiple choice and short answer) and questions gather opinions and suggestions as well as basic data	Excellent Students use more than two types of question formats (ex: multiple choice/ one answer, multiple choice/multiple answer, essay, etc) and questions gather in-depth information from respondents
Number of responses 20 pts	Poor Student gathers 10-20 responses	Fair Student gathers 21-35 responses	Good Student gets 36-50 or more responses	Excellent Student gets 51 or more responses
Analysis of data 20 pts	Poor Student provided list of results and tally of answers by category	Fair Students provided list and tally of results, with brief recommendation of changes to website	Good Student provided list and tally of results and detailed recommendations for improvement to website	Excellent Student provided list and tally of results, detailed recommendations for improvement to website, and thorough SWOT analysis of business and website
Written Report 30 pts	Poor Student provides report of one to two sentences per section. 1-2 pages in length.	Fair Student provides report of 3-5 sentences per section, with minimal tables or graphic displays, 3-4 pages in length.	Good Student provides thorough descriptions of most sections, with supporting charts or graphs. 5 or more pages	Excellent Student provides detailed descriptions of every section, supporting charts or graphs, quotations, pictures, etc. 6 or more pages.