iRubric: Health Communication Campaign rubric

Evidence does not demonstrate a clear understanding of how to develop a needs assessment in order to address the needs of the priority population. Citations are not adequate, literature search is not complete. Needs are not at all defined, Issue and population are not defined and need for addressing population is not justified.

Evidence poorly demonstrates a clear understanding of how to develop a needs assessment in order to address the needs of the priority population. Few citations present are not adequate, literature search is not complete. Needs are poorly defined, Issue and population are poorly defined and need for addressing population is not well justified.

Evidence for demonstrating a clear understanding of how to develop a needs assessment in order to address the needs of the priority population needs improvement. Some citations present are adequate, literature search is somewhat complete. Needs are somewhat defined, Issue and population are somewhat defined and need for addressing population needs clarification.

Evidence demonstrates a clear understanding of how to develop a needs assessment in order to address the needs of the priority population. Citations present are adequate, literature search is complete. Needs are defined, Issue and population defined and need for addressing population is well justified.

Evidence does an excellent job of demonstrating a clear understanding of how to develop a needs assessment in order to address the needs of the priority population. All citations present are adequate, literature search is well done. Needs are well defined, Issue and population and need for addressing population is very well justified. (20 points)

Methods are unclear and not present, program activities, evidence based strategies, and cultural competence to address the target population are not present.

Methods are poor, programmatic activities, evidence based strategies, and cultural competence to address the target population are present, but indicative of minimal, to very little, effort.

Methods, programmatic activities, evidence based strategies, and cultural competence to address the target population need improvement. More than minimal effort has been demonstrated, but still needs work.

Methods, programmatic activities, evidence based strategies, and cultural competence to address the target population are done well.

Excellent demonstration of devising methods, programmatic activities, development of evidence based strategies, and demonstration of cultural competence in order to address the target population. (20 points)

There is no development of program timeline, budget, and description of resources.

Description of program timeline, budget, and description of resources is poor. Minimal effort has been demonstrated.

Description of program timeline, budget, and description of resources are present, but need improvement.

Description of program timeline, budget, and description of resources are well done

Excellent formulation of program timeline, budget, and description of resources. No changes necessary. (20 points)

Final program plan is not readable. No effort has been made to incorporate instructor feedback

Final program plan is not that readable and does not flow well. Very little effort has been made to incorporate instructor feedback.

Final program plan needs improvement. Some effort has been made to incorporate instructor feedback, but still needs work.

Final program plan is well done. Reads well and flows nicely.

Final program plan is excellent. Reads well and flows. No changes necessary. Excellent demonstration in addressing the needs of the target population and applying the program planning process.