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iRubric: Health Communication Campaign 2015CBL rubric

iRubric: Health Communication Campaign 2015CBL rubric

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Health Communication Campaign 2015CBL 
Rubric Code: FCB5C6
By cyngrob
Draft
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

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  Incomplete

0 pts

Poor

(N/A)

Needs Improvement

(N/A)

Good

(N/A)

Excellent

(N/A)

Campaign Theme (Class)

Incomplete

Clear campaign theme not present. (0 points)
Poor

Campaign theme showed little evidence of planning or effort. (5 points)
Needs Improvement

Campaign theme showed lack of planning
Did not express overall concepts of campaign. (10 points)
Good

Campaign theme showed above average creativity.
Overall concept was fairly well expressed throughout the campaign. (15 points)
Excellent

Campaign theme showed excellent creativity and planning.
Overall concept was clearly expressed throughout the campaign. (20 points)
Target Audience

Incomplete

It was unclear who target audience was. (0 points)
Poor

Little about campaign materials were convincing or useful for the implied target audience. (5 points)
Needs Improvement

Campaign appeared to have only adequate understanding of target audience.
Materials did not connect with audience. (10 points)
Good

Campaign shows above average understanding of target audience.
Materials were somewhat convincing. 15 points)
Excellent

Very clear who target audience is.
Campaign connected well with target audience and was convincing. (20 points)
Campaign Execution (Class)

Incomplete

Campaign shows little evidence that appropriate media and/or messages were chosen, given the stated target audience. (0 points)
Poor

Campaign seems
weak in the media chosen and/or creativity. Media and/or messages do not seem logical choices for target audience. (5 points)
Needs Improvement

Campaign is composed of somewhat creative concepts and/or expressed through media and messages that might reach target audience. (10 points)
Good

Campaign is composed of original, creative concepts expressed through media and messages that might reach target audience. (15 points)
Excellent

Campaign is composed of original, creative designs using appropriate media to reach target audience. (20 points)
Visual Appeal (Class)

Incomplete

The visual design of the overall campaign was unimaginative and inconsistent. (0 points)
Poor

The visual appeal of the overall campaign was somewhat imaginative but clearly inconsistent. (5 points)
Needs Improvement

The visual design of the overall campaign was somewhat imaginative and consistent. (10 points)
Good

The visual design of the campaign demonstrated creativity and consistency expected. (15 points)
Excellent

The visual design of the campaign exceeded expectations in terms of visual design and consistency. (20 points
Mechanics/Grammar/Sources (Class)

Incomplete

The project was incomplete or poorly executed. (0 points)
Poor

The project demonstrated a lack of consideration for mechanics, had serious grammar issues, and/or did not use adequate or appropriately cited sources. (5 points)
Needs Improvement

The project was adequately prepared with some attention paid to design, layout, neatness, grammar, and sources. (10 points)
Good

The project was above average in terms of design, layout, and neatness. Minor issues with grammar. Adequate sources used and cited appropriately. (15 points)
Excellent

The project was exceptionally attractive in terms of design, layout, neatness, mechanics and grammar. Information well supported with appropriately cited sources. (20 points)
Consistency (Class)

Incomplete

The final project lacked any consistency. (0 points)
Poor

Most teams failed to adhere to a consistent theme and message that created an overall cohesiveness in the final product. (5 points)
Needs Improvement

Some teams failed to fully adhere to a consistent theme and message that created an overall cohesiveness in the final product. (10 points)
Good

Each team generally adhered to a consistent theme and message that created an overall cohesiveness in the final product. (15 points)
Excellent

Each team adhered to a consistent theme and message that created an overall cohesiveness in the final product. (20 points)
Overall Performance (Individual)

Incomplete
Poor
Needs Improvement
Good
Excellent

Peer evaluation rating from teammates multiplied by 25 points:


___________________
Met Deadlines (Team)

Incomplete

Project team failed to complete assignment on time. (0 points)
Poor
Needs Improvement

Project team barely completed assignment on time, not leaving room for error. (10 points)
Good
Excellent

Project team completed assignment well in advance of deadlines to account for any potential issues. (20 points)
Enter Title

Incomplete

Project team failed to capitalize on available resources to complete the project. (20 points)
Poor
Needs Improvement

Project team capitalized on some available resources to complete the project. (20 points)
Good
Excellent

Project team effectively capitalized on all available resources to complete the project. (20 points)
Enter Title

Incomplete

Assignment showed no creativity in connecting to the theme and target audience. (20 points)
Poor

Assignment fell below expectations in terms of creativity in connecting to the theme and target audience. (20 points)
Needs Improvement

Assignment demonstrated average creativity in connecting to the theme and target audience. (20 points)
Good

Assignment demonstrated a satisfactory degree of creativity in connecting to the theme and target audience. (20 points)
Excellent

Assignment showed outstanding creativity in connecting to the theme and target audience. (20 points)
Enter Title

Incomplete

Assignment fails to meet any expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Poor

Assignment is below expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Needs Improvement

Assignment meets average expectations in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Good

Assignment satisfactory in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Excellent

Assignment exceptional in terms of (where appropriate) design, neatness, mechanics, grammar, media, and information. (20 points)
Booth Participation (Individual)

Incomplete

Group member did not work booth at the Health Fair. (0 points)
Poor
Needs Improvement
Good
Excellent

Group member was present during their scheduled time to work the booth at the Health Fair. (25 points)




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