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iRubric: DES336 Graphic Design III rubric

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DES336 Graphic Design III DES314 Advanced Color Theory Assessment 1 - Mood Boards (50pts) Rubric Code: ACX3X6 By aprilbiss Ready to use Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: Undergraduate

Guidelines • Using the template provided, create 4 mood boards exploring clients brand keywords in Readings + Tools • Show color, type and overall look and feel of brand vision • Each board should be designed around a different keyword • Upload 4 final mood boards as single JPEG's in a zipped folder
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Guidelines 10 pts	Excellent Met all guidelines	Satisfactory Met most guidelines	Improvement Needed Met some guidelines	Unsatisfactory Met few guidelines	Incomplete Did Not Complete.
Moodboard Vision All 4 mood boards successfully show color ideas, type and overall look and feel that you are envisioning for your clients brand based on the key words given.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Moodboard Vision 20 pts	Excellent All 4 mood boards successfully show color ideas, type and overall look and feel that you are envisioning for your clients brand based on the key words given.	Satisfactory Most of the 4 mood boards successfully show color ideas, type and overall look and feel that you are envisioning for your clients brand based on the key words given.	Improvement Needed Some of the mood boards successfully show color ideas, type and overall look and feel that you are envisioning for your clients brand based on the key words given.	Unsatisfactory All 4 mood boards fail to show color ideas, type and overall look and feel that you are envisioning for your clients brand based on the key words given.	Incomplete Did not complete.
Presentation Applied a professional presentation of collected imagery and type for each mood board based on the template given.
	Excellent 20 pts	Satisfactory 15 pts	Improvement Needed 10 pts	Unsatisfactory 5 pts	Incomplete 0 pts
Presentation 20 pts	Excellent Applied a professional presentation of collected imagery and type for each mood board based on the template given.	Satisfactory Needed some slight adjustments to make presentation look more professional.	Improvement Needed Need to provide more improvements to overall presentation of research and work to be more professional.	Unsatisfactory Failed to apply a professional presentation of research and work.	Incomplete Did not complete.