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iRubric: Advert Presentation rubric

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Advert Presentation Advert Presentation Presentation of an advert which is aimed at a specific audience for a specific purpose. Was this achieved by the group? Rubric Code: ZX23B9B By HWorsfold Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: 6-8

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	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Purpose - Can you understand the purpose of this advert. i.e. What is being sold? Why?	Poor It is impossible to understand what is being sold in the advert.	Fair It is very difficult to understand what is being sold, it seems to be a bit jumbled.	Good In this advert you can see what is being sold but it can be a bit confusing sometimes.	Excellent I can see exactly what they are trying to sell in this advert. The advert is clear and to the point.
Audience Who is the intended audience of the advert?	Poor I cannot work out who this is aimed at. There is no clues as to the audience.	Fair I am not able to work out who is intended to see this, however I can have a guess. There is some minimal clues.	Good I think I can work out who is meant to be the target audience for this advert, there is clues but it could be clearer.	Excellent I know exactly who the audience is meant to be. There is numerous references and the language is appropriate.
Presentation How is the advert presented?	Poor The advert does not make sense and there is no persuasive language at all.	Fair The advert does not make much sense.There is minimal persuasive language.	Good The advert is easy to follow and I can understand the whole thing, there is also some persuasive language in there too.	Excellent The advert is brilliant! I can understand everything, and it is presented very well. There is a variety of persuasive references and it looks great.