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iRubric: Four Products and Container rubric

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Four Products and Container Graphic Design II - Product Branding Rubric Code: ZB67XC By MeganDohn Draft Public Rubric Subject: Arts and Design Type: Assessment Grade Levels: (none)

Four Products & Container
	F 1 pts	D 2 pts	C 3 pts	B (N/A)	A (N/A)
Appropriate	F No products are turned in for the final project.	D The products turned in do not relate to the company and do not have a realistic application for the company.	C Some of the products relate to the company while others seem out of place.	B Pieces are thought out & appropriate for the use of promotion and branding. They are in a container that makes sense and add to the overall feel of the brand.	A Pieces are thought out & appropriate for the use of promotion and branding. They are in a container that makes sense and add to the overall feel of the brand. The product and container reinforce overall company brand
Complete	F No products are turned in for the final project.	D Project is incomplete. Does not contain the required four products and container.	C All four products and container are turned in, but the final quality of the pieces is poorly crafted.	B All four products are turned in with a container. They are all of good quality.	A All four products are turned in with a container that makes sense. They are well cut, well constructed, attached properly and look professionally done.
Quality/Consistent	F No products are turned in for the final project.	D Quality is poor. Trimmed pieces are uneven. There is visible glue or tape. Color varies and is inconsistent from one product label to the next.	C Quality is inconsistent. Some pieces look better than others. Some have a good quality while others have a poor quality.	B All branded products have a good finished quality. Colors and branding between pieces is consistent and all items go well together. The labels are well constructed without glue or tape showing.	A The four products and container look professionally done. They are seamless from one product to the next. They are impeccably constructed.
Creative	F No products are turned in for the final project.	D The is little to no creative concept in the labeling of the products.	C There is some evidence of a creative concept for the pieces.	B Creative labeling of the four products is visible. There is a good use of the logo and branding identity through out the pieces	A The four products and container grab the eye. There is a uniform creativity that runs through out each product and excellent use of the logo and branding of the company throughout package.