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iRubric: Book It Ad Series rubric

iRubric: Book It Ad Series rubric

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Book It Ad Series 
Rubric Code: YX34B3X
By stinnick
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: (none)

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Exceptional

4 pts

Series Completion

Poor

No ads were completed.
Fair

Only one ad was completed.
Good

Only two ads were completed.
Exceptional

All three ads were completed.
Proper Dimensions

Poor

None of the ads are the correct sizes.
Fair

Only one of the ads was the correct size.
Good

Only two of the ads are the correct sizes.
Exceptional

All three ads were the correct sizes.
Body Copy

Poor

Little to none of the body copy is included in the ad.
Fair

Some of the body copy is included in the ad.
Good

Most of the body copy is included in the ad.
Exceptional

All of the body copy is included in the ad.
Proper Copy

Poor

Little to none of the copy is correct.
Fair

Some of the copy is correct.
Good

Most of the copy is correct.
Exceptional

Copy is correct on all three ads.
Font choices

Poor

Font choices are unacceptable. Text is hard to read
Fair

Font choices are questionable. Some of the information is well organized, but there is room for improvement.
Good

Most of the fonts are easy to read and the information is easily understood. Some of the fonts were used in appealing ways. Most font sizes and color aid in readability.
Exceptional

Fonts are easy to read and the information is easily understood. A variety of fonts were used in appropriate ways. Font sizes and color aid in readability.
Imagery (Creativity)

Poor

Photoshop image is not completed.
Fair

Photoshop image is complete. There are flaws in the techniques.
Good

Photoshop image is completed with some interesting content. There is some creativity displayed
Exceptional

Photoshop image is inventive, creative, and compelling. Student used creativity an proper Photoshop techniques to great exceptional artwork.
Imagery (Layout)

Poor

No Photoshop image included at all.
Fair

Photoshop image is included, however it is not integrated into the layout at all.
Good

Photoshop image placed into layout and is appealing.
Exceptional

Photoshop image is imported into the layout and integrates exceptionally well.
Layout

Poor

Layout is unacceptable. Major work must be done to correct problems.
Fair

Layout is confusing and has little to no hierarchy. Adjustments must be made.
Good

Layout is acceptable. Small adjustments could be made to correct problems.
Exceptional

Layout is logical and attractive. Art, color, and typography work together exceptionally well.
Heirarchy

Poor

No hierarchy.
Fair

Layout and typography demonstrate little to hierarchy. There is no clear order to the information.
Good

Layout and typography demonstrate acceptable hierarchy, but adjustments could be made.
Exceptional

Layout and typography demonstrate clear, understandable, and logical hierarchy.
Color Choices

Poor

Colors were not chosen deliberately and do not work well together. The colors do not make sense with the theme and the color scheme is unappealing.
Fair

Color scheme is unsuccessful and needs adjustments.
Good

Some of the colors work well together. The colors are acceptable and the scheme is somewhat appealing.
Exceptional

Colors were chosen deliberately and work well together. The colors make sense with the theme and the color scheme is appealing.
Proper Logos

Poor

No logos present
Fair

N/A
Good

N/A
Exceptional

Correct logos used
Grammar/Spelling

Poor

More than two errors
Fair

Two errors
Good

One error
Exceptional

No errors





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