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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Rubric Code: YCC3CW
By Haleema
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 9-12

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  Not Yet Meeting Expectations

1 pts

Acceptable

3 pts

Above Grade

4 pts

Excellent

5 pts

WORD CHOICE

Not Yet Meeting Expectations

Information about the product is vague and lacks punch. The ad bores the reader.
Acceptable

Information does not directly relate to product; is not completely unique, and could be much more persuasively strong. The ad is good but not great.
Above Grade

Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.<BR>
The ad is interesting.
Excellent

Slogan relates directly to product; unique, easily remembered; encourages the reader to purchase the product right away! The ad is exciting.
GRAPHIC FEATURE/ Images

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Acceptable

Graphic is not totally effective; may look as if it was done hurriedly
Above Grade

Effective use of a graphic feature (catches attention, but not right away)
Excellent

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Acceptable

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Above Grade

Product name is clear<BR>
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Excellent

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, advertising technique(s) is/are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Colour? What Colour?
Acceptable

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Colour is not used to add to the ad.
Above Grade

Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Colour is used well.
Excellent

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Colour is used very effectively.



Keywords:
  • magazine advertisement, adjectives

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