0 pts
Limited Effectiveness
1 pts
Somewhat effective
2 pts
Effective
3 pts
Highly Effective
4 pts
logo is decipherable and simple
application of logo criteria
explanation of logo is reasonable and is reflected in logo
logo is neat, color choices are good, design is memorable
algorithm can be used to reproduce the logo
logo includes colour, words and shape
logo is visually appealing
feedback on task is meaningful