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iRubric: Marketing SWOT Analysis rubric

iRubric: Marketing SWOT Analysis rubric

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Marketing SWOT Analysis 
Marketing SWOT Analysis
In a group, conduct research to select a business of your choice, be sure to include what type of business it is. You need at least six paragraphs- an introduction, a closing and one paragraph for each of the SWOT categories. You must prepare and present a briefing using power-point or poster-board and include your business logo on the paper and in the presentation(pictures should be used on board and/or power point relating to the SWOT analysis). reference Chapter Two of assigned textbook.
Rubric Code: WX93A77
By gregwebber
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Research and Presentation Rubric
  Poor

5 pts

Fair

15 pts

Good/Met the Standards

20 pts

Exceeded the Standards

25 pts

Organization

You must include all of the parameters above and write all answers in complete sentences. Presentation must be colorful and graphically prepared and entertaining.
SWOT Analysis ( Reference Chapter Two pgs. 26-32).
Poor

Content is incomplete, major points are not clear, questions/paragraphs not thoroughly answered in a complete sentence, and or 0-25% of the work is completed. There is not graphic presentation.
Fair

Content is incomplete, major points are not clear, questions/paragraphs not thoroughly answered in a complete sentence, and or 26-50% of the work is completed. Presentation is graphically prepared but lacking information.
Good/Met the Standards

Content is complete. major points are clear, questions are thoroughly answered in a complete sentence, and explained or defended and all answers/paragraphs have at least 4 sentences per question. Presentation is done in a good manner and has all of the elements required.
Exceeded the Standards

Content is complete. major points are clear, questions/paragraphs are thoroughly answered in a complete sentence, and explained or defended and all answers have more than 4 sentences per question. Presentation is done in an exceptional manner and has all or more of the elements required.
Subject Knowledge and Eye contact

Information is explained in depth through the presentation and the presenter does not read from the paper or graphics. Presenter is at ease with their presentation.
Poor

Presenter does not have grasp of information; student cannot answer questions about subject. Students read from report and or graphic presentation. Presenter reads all of report with no eye contact, mumbles or pronounces terms incorrectly.
Fair

Presenter is uncomfortable with information and is able to answer only rudimentary questions. Students occasionally uses eye contact but still reads from report. Audience has difficulty hearing presentation.
Good/Met the Standards

Presenter is at ease with expected information, has a firm grasp of information; student can answer basic questions about subject. Students reads from report and or graphic very minimally. Presenter has good eye contact, does not mumble or pronounces terms incorrectly. Presenter's voice is clear and most audience can hear presentation.
Exceeded the Standards

Presenter is at ease with expected information, has a firm grasp of information; student can answer all questions about subject in an exceptional manner. Students does not read from report or graphics. Presenter uses a clear voice and correct, precise pronunciation of terms. Presenter has excellent eye contact,
Grammar, Punctuation & Spelling

Poor

Answers contains numerous grammatical, punctuation, and spelling errors. Language uses jargon or conversational tone.
Fair

Answers contains few grammatical, punctuation, and spelling errors. Language lacks clarity or includes the use of some jargon or conversational tone.
Good/Met the Standards

Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is somewhat clear and precise; sentences display somewhat strong, and varied structure.
Exceeded the Standards

Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is exceptionally clear and precise; sentences display consistently strong, varied structure.
Paper Formation

Paper is typed and 12 point font. SWOT is examined thoroughly according to the paramenters of this assignment.
Poor

Paper may or may not be typed and font is incorrect. SWOT is not examined thoroughly according to the paramenters of this assignment, and paragraphs do not meeet the numbers required. Very poor paper.
Fair

Paper is typed and 12 point font. SWOT is examined some what but not thoroughly according to the paramenters of this assignment, and paragraphs are lacking in meeting the numbers required for this paper.
Good/Met the Standards

Paper is typed and 12 point font. SWOT is examined thoroughly according to the paramenters of this assignment, and paragraphs meeet the numbers required. Good paper.
Exceeded the Standards

Paper is typed and 12 point font. SWOT is examined thoroughly according to the paramenters of this assignment, and paragraphs exceed the numbers required. Excellent paper.



Keywords:
  • S.W.O.T. Analysis

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