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iRubric: NEWS RELEASE rubric

iRubric: NEWS RELEASE rubric

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NEWS RELEASE 
News Release Assessment
This is a rubric for assessing news releases for an undergrad course in media writing.
Rubric Code: WX46CX9
By Mike_Odom
Ready to use
Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  EXPERT 100% WOW!

100 pts

MASTERED 85% GOOD

85 pts

MASTERY NOT YET REACHED

50 pts

POOR / OMITTED

0 pts

Organization & Structure
30 %

EXPERT 100% WOW!

*Structure & Organization of the release is exceptionally clear and easy to follow.
*Inverted pyramid format used appropriately.
* Paragraph transitions are present, logical and exceptionally effective in maintaining the flow of thought throughout the release.
*Sentences are short (no more than 25 words, usually).
*Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD

*Structure & Organization of the release is relatively easy to follow.
*Inverted pyramid format used somewhat.
* Paragraph transitions are present and adequately maintain the flow throughout the release.
MASTERY NOT YET REACHED

*Structure & Organization and structure detract from the message of the writer.
*Inverted pyramid format not used.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
Headline
10 %

EXPERT 100% WOW!

*Headline is catchy; makes reader want to jump right into release.
* Distills the essence of the news point of the release.
*Is positive and specific.
*Contains strong, active verbs and short, simple words.
MASTERED 85% GOOD

*Headline entices reader to go on to the lead to determine if the release is worth reading.
*Contains strong, active verbs and short, simple words.
MASTERY NOT YET REACHED

*Headline is mechanical.
*Headline is either too long or too short.
*Headline is vague (leaves reader wondering what the release is about).
POOR / OMITTED
Lead
20 %

EXPERT 100% WOW!

*Draws in the reader; makes reader want to read more.
*Is focused, short and memorable (one to three sentences max).
*Covers the most important of the 5Ws.
*Local angle addressed.
MASTERED 85% GOOD

*Covers several of the 5Ws.
*Lead is adequate; reader is not drawn in immediately.
*Local angle addressed.
MASTERY NOT YET REACHED

*Lead is cluttered or flabby.
*Lead exceeds three sentences.
*Lead is ho-hum; reader is not drawn in at all.
*Lead sounds mechanical.
*Leaves reader unsure.
POOR / OMITTED
AP Style & Grammar
30 %

EXPERT 100% WOW!

*AP Style followed wonderfully!
*No more than one AP Style error.
*Rules of grammar, usage, and punctuation are followed; spelling is correct.
*Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD

*AP Style followed somewhat.
*Two or three AP Style errors.
*Contains two or three grammatical, punctuation and spelling errors.
*Language is clear; good sentence structure.
MASTERY NOT YET REACHED

*AP Style not followed.
*Four or five AP Style errors.
*Contains four or five grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
POOR / OMITTED

*AP Style not followed.
*Six or more AP Style errors.
*Contains six or more grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
Format
10 %

EXPERT 100% WOW!

*Release follows
designated format guidelines.
*Release is the appropriate length as described for the assignment.
MASTERED 85% GOOD

*Release follows designated format guidelines.
*Release is under or over the word length as described for the assignment.
MASTERY NOT YET REACHED

*Release lacks the designated format.
*Release is inadequate in length.
POOR / OMITTED



Keywords:
  • news release journalism public relations



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