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iRubric: PRODUCT LAUNCH Project rubric

iRubric: PRODUCT LAUNCH Project rubric

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PRODUCT LAUNCH Project 
PRODUCT LAUNCH Project
Your task is to create an advertising pitch for the product of your choice. For Part II of this major project you will need to include three (3) of the required components listed below that will be used in your advertising end of semester show case.
Rubric Code: UXX7C42
By LMorgenstern
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Product Launch - Part III
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Media Channels
25 pts

The best chosen media that helps promote and sell your product
Not Approaching Standards

Student poorly chose media channels that do not necessairly promote and sell the product.
Meets Standards

Student has chosen media channels that promote and sell the product.
Exceeds Standards

Student has carefully and effectively chosen the proper media channels that best promote and sell the product.
Print Ad
25 pts

A print advertisement that appears in a magazine or newspaper
Not Approaching Standards

Ad contains few elements that do not successfuly promote brand.
Meets Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a somewhat well designed manner.
Exceeds Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a highly designed and effective manner.
Social Media Ad
25 pts

An ad that appears on a social media website, as in Facebook, twitter, or tumblr
Not Approaching Standards

Ad contains few elements that do not successfuly promote brand for social media
Meets Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a somewhat well designed manner for social media.
Exceeds Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a highly designed and effective manner for social media.
PowerPoint
25 pts

Create slides that address the appropriate transitions and animations with an appropriate theme that show each componenet
Not Approaching Standards

The PPT theme is inappropriate for your brand product. Text is not visible on each slide due to poor placement. Slide transition and animations for select objects are overwhelming and hinder the use of presentation or there are no animations and transitions present.
Meets Standards

The PPT theme is selected for your brand product. Text is visible on each slide. Slide transition and animations for select objects are present in presentation.
Exceeds Standards

The PPT theme is appropriate for your brand product. Text is easy to read and visible on each slide (not blocked by art or cut off page). Each slide needs a transition and use of animations properly for select objects to make an engaging presentation.
Extension / Extra Credit
5 pts

Create an additional print Social Media Ad for your product that relates to your demotraphic
Not Approaching Standards

Ad contains few elements that do not successfuly promote brand for social media
Meets Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a somewhat well designed manner for social media.
Exceeds Standards

Ad contains headline, logo, tagline, product, celebrity endorsement (if applicable) in a highly designed and effective manner for social media.






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