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iRubric: PRODUCT LAUNCH Project rubric

iRubric: PRODUCT LAUNCH Project rubric

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PRODUCT LAUNCH Project 
Advertising Project
Your task is to create an advertising pitch for the product of your choice. For Part II of this major project you will need to include four (4) of the required components listed below that will be used in your advertising end of semester show case.
Rubric Code: KXX78B5
By LMorgenstern
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Product Launch - Part II
  Not Approaching Standards

(N/A)

Meets Standards

(N/A)

Exceeds Standards

(N/A)

Demographic Study
25 pts

Research that provides information about your targetted consumer
Not Approaching Standards

Urealistic and inaccurate description for the age, gender, family status, income, and any other statistical information of your consuemer.
Meets Standards

Realistic description for the age, gender, family status, income, and any other statistical information of your consuemer.
Exceeds Standards

Realistic and detailed description for the age, gender, family status, income, and any other statistical information of your consuemer. Inclusion of graphical information to support your findings.
Retailer Tie-In
25 pts

The carefully selected retail store that will sell your product
Not Approaching Standards

Identified a store not appropriate for your product or demographic.
Meets Standards

Identify the store that will sell your product to your demographic and say why in a paragraph.
Exceeds Standards

Idenify the store that will sell your product to your demographic and say why in a well written and thought out paragraph.
Strategy for Advertisement
25 pts

The carefully planned advertising campaign - the what, where, when, how, and why of your promotional materials.
Not Approaching Standards

Poor creation of an advertising campaign plan that sells your product to a consumer.
Meets Standards

Creation of an advertising campaign plan that sells your product to a consumer.
Exceeds Standards

Creation of a highly effective advertising campaign plan that sells your product to your target consumer.
PowerPoint
25 pts

Create slides that address the appropriate transitions and animations with an appropriate theme that show each componenet
Not Approaching Standards

The PPT theme is inappropriate for your brand product. Text is not visible on each slide due to poor placement. Slide transition and animations for select objects are overwhelming and hinder the use of presentation or there are no animations and transitions present.
Meets Standards

The PPT theme is selected for your brand product. Text is visible on each slide. Slide transition and animations for select objects are present in presentation.
Exceeds Standards

The PPT theme is appropriate for your brand product. Text is easy to read and visible on each slide (not blocked by art or cut off page). Each slide needs a transition and use of animations properly for select objects to make an engaging presentation.
Extension / Extra Credit
5 pts

Create a contest or promotion to help launch your product.
Not Approaching Standards

An unrelavent contest or promotion to your target demographic.
Meets Standards

A relavent contest or promotion to your target demographic through a media channel.
Exceeds Standards

A relavent and creative contest or promotion to your target demographic through the proper media channel.






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