0-69
(N/A)
70-79
80-89
90-100
Narrative presents the topic (background info & description of issue), advocacy needs, and rationale for advocating for this topic - clearly and comprehensively.
Written and Spoken language within campaign tools
Specific to each target audience
Clarity of thought, grammar, APA as appropriate, spelling, etc.
Goals, objectives, tactics (including target audience), and evaluation plan.