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iRubric: Lightbulb Advertisement/PSA rubric

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Lightbulb Advertisement/PSA Technology Advertisement Make an advertisement/PSA for one of the more efficient lightbulbs Rubric Code: TC92WX By mvanderdoelen Ready to use Public Rubric Subject: Science Type: Assessment Grade Levels: K-5

Lightbulb Advertisement/PSA
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Persuasive	Poor No eye-popping headline. Did not use any of the "Gimmicks" learned to persuade consumers to purchase their product	Fair Seemed confused about what Headline is supposed to be. Used a couple of gimmicks to try to persuade.	Good Clear headline and used the gimmicks learned to effectively persuade consumers to purchase a more efficent bulb.	Excellent Super catchy and creative Headline. Very effectively used the gimmicks and/or facts to persuade people to purchase more efficient lightbulbs.
Content	Poor No benefits of more efficient lightbulbs explained.	Fair One or two benefits of more efficient lightbulbs explained	Good Three or four benefits of more efficient lightbulbs explained.	Excellent Many benefits of more efficient lightbulbs explained as well as disadvantages of incandescent bulbs explained clearly.
Appearance	Poor Messy and hard to understand. Not very visually appealling-boring	Fair Messy or hard to understand-looks good but could be better.	Good Neat and easy to understand, color used, gives details about product including price, with pictures. Visually appealling.	Excellent Appearance contains all from level 3 and persuades consumer to buy. Shows creativeness
Spelling and Grammar	Poor more than 5 errors in punctuation, grammar or word choice.	Fair 3-5 errors in punctuation, grammar or word choice.	Good 1-2 errors in punctuation, grammar or word choice.	Excellent No errors in punctuation, grammar or word choice.