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iRubric: Public Service Announcement rubric

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Public Service Announcement Public Service Announcement Rubric Code: T7BW42 By gharter Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: 6-8

Public Service Announcement
	Exemplary 5 pts	Well Done 4 pts	Good 3 pts	Poor 2 pts	Questionable 1 pts
Message	Exemplary Message is clear and concise throughout the entire video. Exemplary demonstration of message through a single thought or phrase (tag line).	Well Done Message is clear and concise throughout the entire video.	Good Message is present but not consistent throughout.	Poor Mixed messages contained without clear connection.	Questionable Lack of message in video.
Content	Exemplary Video content exemplifies accuracy supported with facts and documentation	Well Done Video message is accurate, documented, and supported with facts.	Good Video appears to contain factual information but not verified or documented.	Poor Video contains opinion or bias not supported by facts.	Questionable Video is not accurate.
Social Benefit	Exemplary Exemplary video to motivate change for social benefits to the community. All ideas apply to the lives of the target audience.	Well Done Social benefit is clearly illustrated in ideas presented. The video will motivate change to improve community	Good Ideas apply to lives of targeted audience in a meaningful way, but inconsistently demonstrated.	Poor Some ideas may refer to social benefits, but not in a meaningful way.	Questionable No social benefit for target audience.
Creativity and Originality	Exemplary Video product grabs the audience with unexpected and novel techniques to illustrate exemplary creativity, originality, and imagination. Leaves the audience with a “Wow” reaction.	Well Done Video product engages the audience with imaginative design elements that enhance the original idea or message.	Good Video includes novel ways of presenting an original idea or message but is used inconsistently throughout the video.	Poor Video demonstrates some imagination without real engagement of the audience.	Questionable Video lacks any creativity or use of imagination.
Fair Use	Exemplary Video exemplifies fair use and copyright achievement throughout the entire video.	Well Done Video follows most fair use and copyright but may have a minor issue for strict compliance.	Good Video created by authors or with permission. Video follows most fair use for music and sound.	Poor Video is created by the author but may have multiple copyright and fair use violations.	Questionable Video does not follow fair use practices.