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Sample
Television Commercial Project
Rubric Code:
SX7B765
By
MsdelaPuente
Ready to use
Public Rubric
Subject:
English
Type:
Presentation
Grade Levels:
Graduate
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ESL: Television Commercial Project
Below Average
10 pts
Good
15 pts
Excellent
20 pts
Organization
Below Average
Info was unorganized in the delivery of this presentaiton. The order was unclear and confusing.
Good
Info was organized in the delivery of the presentation. The order was somewhat clear. For the most part it was not confusing to follow.
Excellent
Info was extremely organized in the delivery of this presentation. The order of the presentation was clear and easy to follow.
Creativity
Below Average
There is little evidence of creativity in the project. The students do not seem to have used much imagination.
Good
The ad contains a few creative details. The students have tried to use their imagination.
Excellent
The ad contains many creative details that contribute to the viewer's enjoyment. The students have really used their imagination.
Language & Delivery
Below Average
Actors used pronunciation and/or body language that detracted from the presentation and did not support the topic... Actors did not make appropriate use of intonation/body langauge; audience's attention showed disinterest
Good
Actors used sentence pronunciation and/or body language that was mostly appropriate in supporting the topic... Actors made somewhat correct use of intonation/body langauge; and, kept the audience's attention for the most part.
Excellent
Actors used sentence pronunciation and/or body language that was appropriate in supporting the topic... Actors made excellent use of intonation/body langauge; and, kept the attention of the audience the whole time.
Target Audience
Below Average
No specific audience addressed.
Good
Obvious audience targeted for commercial.
Excellent
Audience is obvious and approach exceeds expectations.
Overall effectiveness
Below Average
Ad was ineffective/not persuasive and actors/audience were unenthusiastic; the purpose for the commercial was not achieved.
Good
Ad was somewhat effective/persuasive and actors/audience were enthusiastic. The purpose of the commercial was mainly achieved.
Excellent
Ad was very effective/persuasive and actors/audience were especially enthusiastic; and, the purpose of the presentation was achieved.
Subjects:
English
Types:
Presentation
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