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NEW PRODUCT ADVERTISEMENT
NEW PRODUCT ADVERTISEMENT
Students will create an advertisement for a new product that they have created. Advertisements should include content & usefulness of a advertising technique.
Rubric Code:
QX6X9A4
By
Kipper88
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
K-5, 6-8, 9-12
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Desktop Mode
Mobile Mode
Advertisement/Sales Pitch
Not Yet Meeting Expectations
4 pts
Below Expectations
6 pts
Meets Expectations
8 pts
Exceeds Expectations
10 pts
INFORMATION
Not Yet Meeting Expectations
Missing or incorrect information for three or more components
Below Expectations
Missing or incorrect information for two components
Meets Expectations
Missing or incorrect information for one component
Exceeds Expectations
Contains product, name of company selling product, and use.
ADVERTISING TECHNIQUE
Not Yet Meeting Expectations
Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
Below Expectations
Print and/or visuals are not totally effective; may look as if it was done hurriedly. Attempts to use an advertising technique to persuade audience but type of technique is unclear.
Meets Expectations
Effective use of a print, voice, or visuals (catches attention, but not right away). Uses one advertising technique discussed in class.
Exceeds Expectations
Highly effective use of print and visuals to grab the buyer's attention. Uses one or more advertising techniques discussed in class.
VISUAL AIDS
Not Yet Meeting Expectations
Has no visual aid.
Below Expectations
Has visual aid but is hurriedly done and does not display work.
Meets Expectations
Has only one visual aid.
Exceeds Expectations
Has two visual aides to help display product.
OVERALL DESIGN
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Below Expectations
Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Meets Expectations
Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Exceeds Expectations
Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed.
Keywords:
magazine advertisement, radio advertisement, television advertisement, adjectives
Subjects:
English
Math
Social Sciences
Types:
Project
Presentation
Assignment
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