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iRubric: Company Research Project/ Survey rubric

iRubric: Company Research Project/ Survey rubric

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Company Research Project/ Survey 
MK Research Project
Students will identify the teen market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a marketing analysis, a review of the 5P' marketing mix and how these are impacted by the teen market. Students will then create a written report, that includes the research: survey conducted, marketing plan, and analysis of data. Additionally they will have a 15 minute presentation with visual aides and present it to the class.
Rubric Code: Q23BW2X
By lailaabdalla
Ready to use
Public Rubric
Subject: Foreign Languages  
Type: Project  
Grade Levels: 6-8, 9-12

Powered by iRubric Criterion
  Very Good

(N/A)

Good

(N/A)

Poor

(N/A)

Content & Development
20 pts

The total number of respondents and the company slogan.
Very Good

- Content is comprehensive, accurate, and persuasive.
- Major points are stated clearly and are well supported.
- Content and purpose of the writing are clear.
Good

- Content is not comprehensive and /or persuasive.
- Major points are addressed, but not well supported.
- Content is inconsistent with regard to purpose and clarity of thought.
Poor

- Content is incomplete.
- Major points are not clear and /or persuasive.
Format and Presentation
20 pts

Survey ( paper or Google doc ) in French
Very Good

-Survey follows designated guidelines.
- Survey is in the appropriate French language.
Good

-Survey follows a few designated guidelines.
- Survey is in English and French language.
Poor

-Survey does not follow the designated guidelines.
- Survey is in English
Grammar, Punctuation & Spelling
20 pts

Verbe porter ou mettre et acheter
-les adjectifs démonstratifs
Very Good

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Good

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Poor

- Paper contains numerous grammatical, punctuation, and spelling errors.
- Language uses jargon or conversational tone.
Oral Presentation
40 pts

A presentation or report about the types of clothing the company should market to teenagers.
Very Good

-Specific introduction and conclusion
-Sequenced material within the body
-Cohesive presentation content
-Student discuss the reasons for the support of the chosen organisation in great details.
-Student describes in detail about their findings
-Student indicate what they have learnt
Good

-Specific introduction and conclusion
-Sequenced material within the body is inconsistent
-Student discuss the reasons for the support of the chosen organisation with a few details.
-Student do not outline their finding
-Student's misconceptions are still seen
Poor

-Specific introduction and conclusion
-No sequence in material
-Students discuss the reasons for the support of the chosen organisation with very minimal details.
-Students do not outline what they have learnt
-Students still sound confused on this topic






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