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iRubric: PRODUCT ADVERTISEMENT rubric

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PRODUCT ADVERTISEMENT NEW PRODUCT ADVERTISEMENT Students will create an advertisement for a product. Advertisements should include content & usefulness of a advertising technique. Rubric Code: PXBB728 By jbaumann Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: K-5, 6-8, 9-12

Advertisement
	Not Yet Meeting Expectations 18 pts	Below Expectations 23 pts	Meets Expectations 28 pts	Exceeds Expectations 33 pts
INFORMATION	Not Yet Meeting Expectations Missing or incorrect information.	Below Expectations A little information about the product.	Meets Expectations Some information about the product.	Exceeds Expectations Good information about the product.
ADVERTISING TECHNIQUE	Not Yet Meeting Expectations . Uses no advertising technique to persuade audience.	Below Expectations Looks as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Meets Expectations Effective use of visuals (catches attention, but not right away). Has little use of an advertising techniques discussed in class.	Exceeds Expectations Highly effective use of visual or words to grab the buyer's attention. Uses an advertising technique discussed in class.
OVERALL DESIGN	Not Yet Meeting Expectations Messy-inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear. No color	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed. A little color	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed. Some color.	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive. Advertisement is very well executed. Color.