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iRubric: Art Direction rubric

iRubric: Art Direction rubric

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Art Direction 
Art Direction
Judging the Quality of Art Direction in a Student Film
Rubric Code: N48C2W
By cardinal
Draft
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: (none)

Powered by iRubric Art Direction
Location
Costumes
Props
  Poor

1 pts

Average

2 pts

Good

3 pts

Excellent

4 pts

Locations

Interior or Exterior Settings Used in the Film
Poor

Locations distract the viewer.

Locations do not aid in storytelling or character development.
Average

Locations are less than successful.

They do little to aid in storytelling or character development and may be somewhat distracting.
Good

Good use of locations.

Locations were logical to the storyline and did not distract the viewer in any way.
Excellent

Excellent choice of locations that aided in telling the story of the film.

Locations creatively conveyed information about the character and elements of the story.
Costumes

What the characters are wearing.
Poor

The costumes failed to define character or provide information about the story of the film.

The costumes were distracting to the viewer.
Average

The costumes did little to define character and may have been distracting.
Good

The costumes provided information about the character and the story.
Excellent

The costumes were carefully and creatively chosen with the characters and story in mind. They helped to define the character and his world as well as the world of the film.

The costumes fit well.
Props and Set Dressing

Items that appear in scene like furniture, decorations or items held or carried by a character.
Poor

There was no evidence of props or set dressing being used to help define character or tell a story.
Average

There appears to be little attention to detail in the director's choice of props or set dressing.

Items in the shot may be distracting to the viewer.
Good

The props and set were appropriate for the story being told.
Excellent

The props and set dressings were carefully and creatively chosen to help define the circumstances of both the world of the film and the character.
Overall Effect

All visual elements worked together in a creative manner.
Poor

There locations, set dressing and props did not appear to be planned in an cohesive manner.
Average

The locations, set dressing, props and costumes only worked together for portions of the film.

At times they may have distracted the viewer.
Good

The locations, set dressing, props and costumes did not detract from the viewers enjoyment of the film or understanding of the story.
Excellent

The locations, set dressing, props and costumes all worked together to define the world of the film (ie. time period, economic status etc.)

All worked in harmony to create a color palette that helped to communicate the story to the viewer.





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