iRubric: Persuasive Advertising Commercial--Live: due 4/10/12 rubric

Student groups will produce a 2 minute commercial advertising an existing green product. Student groups will begin with a neatly illustrated storyboard, planning an effective beginning, middle and end, while contributing positively to the group, and using time productively (100 points). Next, students will write a script that demonstrates: an effective hook and conclusion; focus on target audience; use of visual/auditory persuasive techniques; logical organization with clear transitions connecting main points; appropriate tone; pacing that keeps viewer attention; perfect editing with detailed stage directions; 'green' aspects of product; evident research (100 points). Finally, student groups will perform their commercials (100 points).