iRubric: Business Plan Presentation Rubric

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Business Plan Presentation Rubric Business Plan Project Rubric Students develop a business plan for a business that they are interested in. Each student will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. They will present to potential investors. The Presentation will 15-18 minutes in length. Rubric Code: KXX3CAA By kbrassard Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Business Plan
	None 0 pts	Poor 5 pts	Fair 10 pts	Good 15 pts	Excellent 20 pts
Executive Summary 10 pts Convinces investor that business is sound and has opportunity for success.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Marketing 20 pts Market Research<BR> SWOT analysis<BR> Target Market<BR> Marketing Communications	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Operations 15 pts Organizational Structure<BR> Staffing, HR	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Financials 15 pts Start-up Costs<BR> Estimated Sales & Profits	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Creativity 10 pts Keeps the investors attention<BR> Helps make plan visually attractive to investor.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Plan Organization 10 pts Clear, concise with logical sequence of information. <BR> Correct grammar, punctuation and spelling	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Appearance 10 pts Presenter is dressed appropriately for his or her presentation.	None	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Question period 10 pts Answers were clear, precise<BR> mastered subject addressed <BR> appropriate attitude	None 0	Poor Does not meet expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations