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iRubric: Business Plan Project Rubric

iRubric: Business Plan Project Rubric

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Business Plan Project Rubric 
Business Plan Project Rubric
Students develop a business plan for a business that they are interested in. Each student will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. They will present to their peers as well as to 3 potential investors (Coppock, Jungers, Dicks). The Presentation will 5-10 minutes in length.
Rubric Code: H8C84W
By ruth_e1298
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric General Math II Business Plan
  None

0 pts

Poor

5 pts

Fair

10 pts

Good

15 pts

Excellent

20 pts

Company Description
20 pts

Basic Description
Vision & Mission Stmt
Legal form of Ownshp
Business Objectives
Location & Facilities
None

0
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Executive Summary
20 pts

Convinces investor that business is sound and has opportunity for success.
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Industry Analysis
20 pts

SWOT Analysis
Identify Market Segments
Competitive Analysis
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Marketing
20 pts

Market Research
Target Market
Marketing Communications
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Operations
20 pts

Organizational Structure
Staffing, including job descriptions, compensation, benefits, etc
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Financials
20 pts

Start-up Costs
Estimated Sales & Profits
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Plan Organization
20 pts

Clear, concise with logical sequence of information.
Correct grammar, punctuation and spelling
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Creativity
20 pts

Keeps the investors attention
Helps make plan visually attractive to investor.
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations
Appearance
20 pts

Presenter is dressed appropriately for his or her presentation.
None
Poor

Does not meet expectations
Fair

Meets Expectations
Good

Above Expectations
Excellent

Meets or Exceeds Highest Expectations



Keywords:
  • Entrepreneurial Ventures Business Plan

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