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iRubric: Media Rubric: Meme Analysis
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Media Rubric: Meme Analysis
Media Rubric: TV Commercial Analysis
Students select a meme of their choice. Based on their findings, students write out and orally present an analysis demonstrating their critical thinking and communication skills.
Rubric Code:
KX3C3CA
By
aaarts
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
6-8, Undergraduate
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Media: Analysis
1 mark
(N/A)
2 marks
(N/A)
3 marks
(N/A)
4 marks
(N/A)
Audience
1 mark
Student is unable to clearly identify the target audience.<BR>
<BR>
Student does not use formal language and does not use third-person point-of-view.
2 marks
Student is able to somewhat identify the target audience.<BR>
<BR>
Student uses some formal language and there are lapses in the usage of third-person point-of-view.
3 marks
Student is able to sufficiently identify the target audience.<BR>
<BR>
Student uses formal language and there may be minor lapses in the usage of third-person point-of-view.
4 marks
Student is able to clearly identify the target audience with .<BR>
<BR>
Student uses formal language and there are no lapses in the usage of third-person point-of-view.
Purpose / Analysis
1 mark
Student is unable to clearly identify and explain the purpose of the meme and does not identify the source used .<BR>
<BR>
Student is limited in demonstrating critical thinking skills.
2 marks
Student has somewhat identified and explained the purpose of the meme and the source used.<BR>
<BR>
Student has demonstrated some critical thinking skills.
3 marks
Student has clearly identified and effectively explained the purpose of the meme and the source used.<BR>
<BR>
Student has effectively demonstrated critical thinking skills.
4 marks
Student has thoroughly identified and effectively explained the purpose of the meme and the source used.<BR>
<BR>
Student has demonstrated critical thinking skills with a high degree of effectiveness.
Oral Language Conventions
1 mark
Student has limited use of language and tone displayed throughout the presentation.<BR>
<BR>
There is a limited application of language conventions and errors interfere with comprehension.
2 marks
Student has some use of language and tone displayed throughout the presentation.<BR>
<BR>
There is a moderate application of language conventions and errors somewhat interfere with comprehension.
3 marks
Student has considerable use of language and tone displayed throughout the presentation.<BR>
<BR>
There is considerable application of language conventions and errors do not interfere with comprehension.
4 marks
Student has a thorough use of language and tone displayed throughout the presentation.<BR>
<BR>
There is an impressive application of language conventions and any errors do not interfere with comprehension.
Organization
1 mark
Limited evidence of planning ideas to form a well-constructed presentation. <BR>
<BR>
Paragraph does not have sentence variety and lacks logical sequence.<BR>
<BR>
Errors are obscure or detract from the clarity and coherency of the paragraph.
2 marks
Adequate evidence of planning ideas to form a well-constructed presentation. <BR>
<BR>
Paragraph has little sentence variety and has a somewhat logical sequence.<BR>
<BR>
Some errors may be obscure or detract from the clarity and coherency of the paragraph.
3 marks
Appropriate evidence of planning ideas to form a well-constructed presentation. <BR>
<BR>
Paragraph has some sentence variety and has mostly a logical sequence.<BR>
<BR>
Errors do not detract from the clarity and coherency of the paragraph.
4 marks
Thorough evidence of planning ideas to form a well-constructed presentation. <BR>
<BR>
Paragraph has excellent sentence variety and has a logical sequence.<BR>
<BR>
Only minor errors; there is clarity and coherency in the paragraph.
Creation of a Meme
1 mark
Limited evidence of planning ideas to form a well-constructed meme.
Doe not use original source or provide a clear message.
2 marks
Adequate evidence of planning ideas to form a well-constructed meme.
Meme has somewhat original source and a vague message.
3 marks
Appropriate evidence of planning ideas to form a well-constructed presentation.
Meme has an original source and mostly logical message.
4 marks
Thorough evidence of planning ideas to form a well-constructed presentation.
Meme has suitable source and clear message.
Keywords:
Media Studies, TV Commercial/Print Advertising Analysis, English
Subjects:
Business
Communication
English
Types:
Assignment
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