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iRubric: A+ Advertising Activity rubric

iRubric: A+ Advertising Activity rubric

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A+ Advertising Activity 
You will need to create an advertisement of your own for a product of your choice. Advertisement options include: brochure, newsletter, or billboard. You must use Microsoft Office to create your advertisement.
Rubric Code: JXXA352
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric A+ Advertising
  Poor

2 pts

Fair

4 pts

Good

6 pts

Company Information

Poor

Included 1-2 company characteristics.
Fair

Included 3 of the 5 company characteristics.
Good

Included all necessary company information:
company name address
phone number
website
logo
Product Information

Poor

Inlcuded less than 1 product characteristic.
Fair

Included 2 of the 4 product characteristics.
Good

Included all necessary product information:
product name
photo
price
special sale (if any)
Creativity

Poor

Did not include any of the elements of a creative advertisment:
no picture
no slogan
no effectice colors
Fair

Did not include one of the following:
picture
slogan
Good

Student included all of the following:
at least 1 picture
slogan
effective color schem



Keywords:
  • Marketing Mix - Promotion

Subjects:

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