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iRubric: Marketing Mix Presentations rubric

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Marketing Mix Presentations Marketing Mix Activity Groups will do an analysis of their SEM event as well as take lessons learned to be part of the Riverside specific event. Rubric Code: J2X9WW6 By mweadock Ready to use Public Rubric Subject: (General) Type: Assignment Grade Levels: 9-12

Category
	Excellent 20 pts	Good 15 pts	Poor 10 pts	Fair 5 pts
REQUIRED CONTENT	Excellent The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained) as well as additional info of trivia, etc.	Good The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained)	Poor All but 1 of the required elements are included on the presentation.	Fair Several required elements are missing.
GRAPHICS – RELEVANCE	Excellent All graphics are related to the topic and make it easier to read.	Good All graphics are related to the topic and most make it easier	Poor All graphics relate to the topic	Fair Graphics do not relate to the topic or no graphics included.
ATTRACTIVENESS	Excellent The presentation is exceptionally attractive in terms of design, layout & neatness	Good The presentation is attractive in design, layout and neatness	Poor The presentation is acceptably attractive though it may be a bit messy	Fair The presentation is distractingly messy or very poorly designed. It isn’t attractive.
MECHANICS	Excellent Capitalization and punctuation are correct throughout the presentation .	Good There is 1 error in capitalization or punctuation.	Poor There are 2 errors in capitalization or punctuation.	Fair There are more than 2 errors in capitalization or punctuation.
Riverside specific	Excellent Presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained) as well as additional info of trivia, etc.	Good The presentation includes all required elements (product name, target market defined, product, price, place, promotion of product explained)	Poor All but 1 of the required elements are included on the presentation.	Fair Several required elements are missing.
Riverside specific	Excellent Details and samples of promotions are included.These would fulfill all channels - including announcements, graphic/logo, flyers, other.	Good Not all samples are specified.	Poor At least one sample is completed.	Fair No promotion specific options are provided.